A Guide for Writers
Some companies are wary of the shift to outsourcing search engine optimization (SEO) content writing, worrying that it might not be the best decision. However, there are several benefits to outsourcing content writing. In fact, outsourcing can actually be much better for a company than attempting to do the work internally. Knowing why companies choose to outsource can help you, as a writer, understand the obstacles they face and better cater to their needs.
1. They want to focus on what they do best.
If a company doesn’t specialize in SEO content writing, then why strain to make it churn out content? Companies often choose to outsource SEO content writing services to keep their employees working on the tasks that are essential to the core functions of their businesses. This improves efficiency and quality assurance.
2. They want to save the hassle of hiring, training, and paying full-time writers.
When companies try to internalize SEO content writing, it often means having to hire new staff. This itself can be a huge hassle, particularly if the company is new to the world of SEO content writing and doesn’t know what skills to look for.
Once they finally find someone who is able to take on SEO content writing duties, they then need to train them. Even if new hires are competent writers and are familiar with SEO, they will still need to be familiarized with the company and the procedures for writing and posting content. Hiring full-time in-house writers can be a good solution for larger companies, but many small businesses cannot sustain the burden of paying another full-time team member. Plus, if the company is only aiming to produce a weekly or bi-weekly blog post, a full-time writer is likely overkill.
3. They want their SEO content writing to be done skillfully.
Even if some members of a business’s in-house staff take the time to learn the basics of SEO content writing, there’s no denying that a full-time professional SEO content writer is going to be much more skilled at incorporating SEO best practices into clear and engaging copy. As an SEO writer, your knowledge of and experience in the field is what sets you apart from the average employee, and a desire for the high-quality content you can produce is ultimately what will push businesses away from completing the work in-house and toward outsourcing to a professional.
4. They want their SEO content writing to be done efficiently.
Because freelance writers are used to working within deadlines, companies are guaranteed that their projects will be completed efficiently. This beats waiting for the one or two employees who have picked up some SEO content writing skills to complete the projects after finishing their other duties.
5. They want to choose their own output frequency.
The great thing about outsourcing is that companies don’t need to stick to a certain number of articles every month. If they find that the frequency at which they are posting is not enough to engage and excite their readers, they can easily increase the number of articles they issue each month. Similarly, if they need to downscale to fit a budget, they won’t have to worry about having a full-time staff member without tasks to complete. Outsourcing to a freelance SEO content writer allows them the freedom to post at the frequency they determine appropriate.
As a writer, it’s important to be looking for opportunities to use your skills. Many businesses are seeking high-quality SEO web content to keep their blogs and websites fresh, compelling, and valuable to potential customers, and understanding the obstacles businesses face can help you partner with them to produce the content they need.
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