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4 Online Marketing Tools to Enhance Your Brand

Boost your online presence and find more clients

Online Marketing ToolsIf you run a business, then you already understand the importance of marketing.

Nowadays, marketing is more than cold calling or direct mail campaigns. To really make an impression, you need to establish a solid online presence and a high level of engagement with your audience. This involves leveraging social media, blogging, email campaigns, and more.

That’s a lot to do for any business. These four online marketing tools will help simplify your efforts and make you feel more confident about your relationships with clients.

1) Infusionsoft

Infusionsoft combines the best of online marketing into one easy-to-use tool. With Infusionsoft, you’ll receive different resources for selling, content marketing, and building an email list.

Infusionsoft brings you closer to your contacts than ever before by allowing you to track their payment histories, lead scores, and email clicks. This information will help you tailor marketing efforts to a specific demographic, using Infusionsoft’s automated email tool.

Good marketers know that an attractive landing page helps entice more customers. Infusionsoft shows you how to optimize your landing page content and monitor lead sources on your website. With a solid focus on eCommerce, Infusionsoft will help you manage payments and close more sales.

If you’re overwhelmed by your workload, Infusionsoft has the tools you need. The interface makes it easy to schedule meetings, track appointments, and follow up with contacts in only a few clicks. It also includes seamless email integration, so you’ll never miss an important message from a client.

2) HubSpot

As one of the most effective lead generation strategies, inbound marketing can provide tons of organic traffic to your website. An industry leader, HubSpot delivers an exceptional inbound marketing platform that will make your interactions with clients more targeted and personal.

This accessible suite of tools lets you leverage your website, social media activity, and SEO to attract customers and convert more leads into sales. HubSpot provides detailed reports all in one place, and its emphasis on collaboration helps put you in sync with the rest of your team. Not only does HubSpot track website traffic and page performance, but it also provides data on email clicks. This information can help you create targeted emails, segmented lists, and timed posts across multiple media channels.

If blogging is more your style, HubSpot makes content creation easy. It provides beautiful templates, SEO tools, and an easy editor for blogging. The tool also automatically optimizes your blog for mobile devices so that your audience can always find and share your content.

3) Oktopost

If you’re a social media fan, you’ll want to check out Oktopost. Designed to meet the specific needs of business-to-business (B2B) marketers, Oktopost helps you manage all of your social media accounts at once.

With Oktopost, you can schedule posts across multiple channels and measure the performance of your content, including clicks and conversions. This information is essential for determining how well your marketing efforts match your bottom line.

Oktopost is also an expert in content curation. It automatically tracks mentions and suggests links to share, so you always have a way to engage with your audience. Oktopost’s social inbox collects comments on your posts in one place, allowing you to respond quickly to customers.

If you’re interested in Oktopost, you can get started with a free 30-day trial, or you can purchase one of four subscription plans. Buying a subscription provides additional user accounts and more detailed performance reports for your website.

4) SlideShare

SlideShare is a popular multimedia tool that takes content marketing to the next level. Using SlideShare, you can instantly upload presentations, documents, infographics, and PDFs. With millions of worldwide users, SlideShare is the perfect platform for sharing original content and promoting your brand.

As a marketing tool, SlideShare helps improve your reputation with search engines. By creating and posting quality content, you can increase your ranking on Google and drive more traffic to your website.

The most compelling SlideShare presentations offer something of value to their readers. Webinars,
how-to posts, and top 10 lists are especially popular because they are evergreen and easy to share on social media. Images and video clips will enhance your SlideShare content and make it more memorable for your audience.

Your presentation should be on a topic that is relevant to your business. It should also include a call to action that points readers to your website. SlideShare can help you generate a lot of great leads, provided you consistently produce high-quality content.

Online marketing tools put your business on the map

There’s no denying it—the marketing world moves quickly. To stay ahead of the competition, you need to leverage the right tools. With these four services in your toolkit, you’ll build brand awareness and nurture your leads more effectively than ever before.

 

Disclosure: If there are links to a product in any of the reviews, a commission may be paid to us if you purchase the product. We will never write a review on a manufacturer’s product, nor will we promote a product, if we believe the product will not be beneficial to you.

Inklyo's free ebook about business blogging.

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How to Choose an Online Proofreading Course

How to Choose an Online Proofreading Course

How to Choose an Online Proofreading CourseWith the onslaught of options in online proofreading courses that have recently emerged, you may have a hard time deciding which one is best for you. If you’re actively looking for a course, you’re probably just getting started with editing and proofreading—which makes choosing the right course a daunting and confusing task. Don’t get overwhelmed by the options! There are a few specific things you should look for when choosing an online proofreading course.

Credentials

This may seem obvious now, but when you’re hunting through a huge list of courses, it may not occur to you. However, the credentials of the company offering the course should be the first thing you look for. Credentials come in the form of portfolios, client lists, and awards won by the company. If there’s a parent company for the online proofreading course, look into that as well. You should then choose which website looks like the best training course for your particular needs.

If a website doesn’t appear to have any sort of history or credentials, avoid taking an online proofreading course there. Anyone can open a site and pretend to have the expertise to run a course. Don’t get tricked into wasting your money on amateur sites.

Choose the type of course you require

You’ll want to pick the type of editing or proofreading you want to get into. You also need to pick what kind of training you need more of. If you’re looking for help with grammar, you’ll want to specifically look at an online proofreading course that addresses your weaknesses, as well as the area you want to enter. If you need an overall learning experience, you’ll want to find a course that is more general.

Read through the types of lessons the online proofreading course offers before paying for anything. You don’t want to end up taking a course that is beyond (or far below) your skill level.

An online proofreading course with assessments

You may remember the days in school where a test or exam was the biggest thing to fear. However, assessments are important in the learning process and in retaining knowledge. When you’re starting your career, you need to be sure you have the tools you need when you need them.

Assessments throughout the online proofreading course are important; also look for other methods and teaching tools that will help you learn the information, such as mini quizzes or games.

Preparation for the field

It’s not enough to just have the skills in the competitive market of editing and proofreading. When looking for proofreading jobs, you want to find an online proofreading course that will provide expert advice on the business. A good course will inform you about the options you have once you start your career. It’s not a good move to go into your career without knowing what to expect or the rates you should be asking for. It is becoming increasingly common for companies to underpay their freelancers to save money. This results in editors, proofreaders, and writers working for far less than what they deserve and what will sustain their livelihood.

Furthermore, you need to know about the different types of editing (if you are not already aware) that you may eventually get into. Once you’ve completed the course, you may be surprised to learn that the type of editing you expected to get involved with isn’t the type you want to do. Keep your mind open and pay attention to any information you get about working in each specific field.

Don’t worry about the hassle of looking for a helpful course, try out ProofreadingCamp, the premier online proofreading course!

Image source: Maksim Kabakou/Shutterstock.com

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How to Become a Freelance Editor

How to Become a Freelance Editor

How to Become a Freelance EditorThere are many advantages to life as a freelance editor. You can work from home, have flexible hours, and choose your clients. But the question remains: How do you become a freelance editor? Here are four tips to get your career as a freelance editor started.

Develop your skills

The first thing you need to be a freelance editor is, of course, editing skills.

If you’re just starting a career as an editor, you will need to learn what the job entails and develop the necessary skills. Many local colleges and professional training institutes provide courses that will teach you how to become a freelance editor. There are also many excellent online editing courses, such as EditingCamp. The advantage of an online training course is that you can work at home, at your own pace, and at the times that suit you. It’s almost like working as a freelance editor already.

Even if you already have extensive experience as an editor, it’s still a good idea to take a refresher grammar course. You could also expand the services you will offer as a freelancer by taking additional courses in related fields, such as a proofreading course.

Have a flawless résumé

When you apply for just about any job, you usually have to send in your résumé. As a freelance editor, you will need to send your résumé to almost every potential client. And, just like applying for any other job, you need to make sure your résumé stands out from the rest.

But remember, you’re selling yourself as a freelance editor, as someone who can spot a single misplaced apostrophe in a 200-page document. It won’t matter how much experience you have or how carefully crafted your résumé is; if there is just one tiny typo in there, you’re unlikely to ever get that job.

One simple tip to make sure you have an error-free résumé: ask someone else to edit it.

It is always useful to have that extra pair of eyes look over anything you’ve written, and it’s especially important when you’re applying for jobs as a freelance editor.

If you don’t know any other editors who can check your résumé, or you don’t want to alert any of your coworkers that you’re thinking of working freelance, try an online editing service. Look for a fast, reliable service that offers confidentiality.

Show samples of your work

A great way for a freelance editor to back up a flawless résumé is to have a portfolio of previous work. If potential clients can see that you have tackled similar work before and did a good job on it, they will be even more likely to hire you.

Gather some representative samples of the type of work you typically do or would like to work on as a freelance editor. It usually isn’t necessary to show the entire document. Two or three pages of each type of work you specialize in will be enough.

One way to provide samples is to show the original unedited document and then show your corrected version. You could also include a copy that shows all the changes and comments you made using the “Track Changes” feature in Microsoft Word.

If you’re just starting out as a freelance editor and don’t yet have anything to fill your portfolio, you could offer a discount on your services or do some free editing for friends, local businesses, or community groups.

Promote yourself with a website

Don’t just keep that carefully prepared portfolio waiting until a client asks to see it. Build a website and show off your skills as a freelance editor to the world. You never know, the clients might come to you. You don’t need to have a complicated website with dozens of pages employing the latest in Internet technology. Use a simple design with a page about yourself, your experience, and the services you offer, and display your samples clearly. Do some research to get some search engine optimization tips, making your website more attractive to potential customers. Don’t worry if you’re better at editing than writing. Many content writing services are available online and can provide you with text tailored exactly to your needs.

If you follow these four tips, you’ll quickly learn how to become a freelance editor. Before you know it, you’ll be ready to start looking for clients and building a career as a freelance editor. And remember those online editing services mentioned earlier? They’re also great places to get work on a freelance basis. Why not start there? You might never need to go hunting for clients again.

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How to Be Productive While Unemployed

How to Be Productive While Unemployed

How to Be Productive While UnemployedIt can be difficult to be productive when you’re employed, but it’s even more difficult when you’re unemployed. It’s hard to find the motivation to do anything constructive when you’re out of a job, especially if you’ve been in that situation for a while. But not to worry—it might just be a blessing in disguise. Although you might not be earning a regular paycheck, you do have the time to do many productive things—other than look for a job—that will keep you on track. In fact, you might even gain a new skill as you learn how to be productive while unemployed.

Read these 20 tips for how you can remain productive, learn new things, and check items off your bucket list while unemployed:

  1. Think about what went wrong at your previous job and why. Assess the situation so you can avoid the same thing happening in the future.
  2. Do you have any habits that may have caused you to lose your job or that are preventing you from landing one, especially in your field? If so, take this time to work on fixing them.
  3. Do you have a passion? Pursue it. Read about the skills and requirements needed to do a job in this field, and work toward obtaining them.
  4. Obtain further training. To brush up on your grammar skills, check out GrammarCamp, a comprehensive grammar training course that you can complete at your own pace.
  5. Read up on world and industry news; be informed about what’s going on and how you (and the industry you want to work in) might be affected by the current global situation.
  6. Make a list and plan goals for each day. Your list and goals need not be extensive, but knowing what you’re going to do on a particular day will help you get it done. Plus, who doesn’t feel good after crossing something off a list?
  7. Update your resume and have it edited and proofread by a professional editing company such as Scribendi.com.
  8. Search for small projects or freelance jobs to get by while you search for something more permanent.
  9. Talk to friends, family, neighbors—anyone you come into contact with who could potentially help you with your job search or connect you to someone who could help.
  10. Pay it forward and do your best to help those around you, even if they’re in the same situation as you are.
  11. Visit a career services or recruitment agency to help you spruce up your resume and get you started on your job search.
  12. Exercise! Make it a point to get out of the house and do something active at least once a day. Whether it’s walking your dog around the neighborhood or going to the gym, make an effort to get some fresh air and move your body. It will help keep stress away as well as break up your day.
  13. On the same note, why not try meditating? Melt stress away and calm your mind through some relaxing meditation.
  14. Stick to a schedule and treat your days as you would regular workdays. This way, it will be much easier to meet your daily and weekly goals.
  15. Get out of your comfort zone and try something different. This can include something you’ve always wanted to do, or something that will make your resume stand out. For example, teach yourself how to code, learn a new language, or start playing an instrument.
  16. Volunteer. This can be something in your desired field of employment or it can be a cause that you’ve always wanted to support. It will feel great to give back to the community, and you’ll be able to meet and interact with a whole new group of people who share your interests.
  17. Join a club or professional organization. Not only will this give you a chance to network and meet people, but it’s always refreshing to get out, learn new things, and indulge your interests.
  18. Create a profile on a career site such as LinkedIn. This is a great way for you to network, get a better understanding of your own skills and experience, and look for jobs in your field.
  19. Read, read, read! Read books and articles about your industry and how to land a job in your field. Read articles about things that productive people do. Read books about how to boost your career. Gather information from credible sources that will help you in your job hunt, and take this opportunity to increase your knowledge (and share it with others).
  20. Finally, spend quality time with family and friends. Relax and spend some time with your loved ones. You might not always have the time to do so, so use it to your advantage. They will appreciate it just as much as you do.

How to Write a Resume

Image source: Luna Vandoorne/BigStockPhoto.com

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Writing Persuasive Web Copy (No Jedi Mind Tricks Required)

Writing Persuasive Web CopyStar Wars. Responsible for inspiring the most popular Halloween costumes, inciting heated debates over who shot first, and turning chubby, lightsaber-wielding kids into overnight YouTube sensations. Among the Ewoks, droids, stormtroopers, and starships, one iconic image sums up the Star Wars empire (pun intended): Luke Skywalker and Darth Vader’s clashing green and red lightsabers, locked in a timeless struggle between good and evil.

Imagine what would have happened, then, if, instead of throwing himself down Cloud City’s air shaft in a final act of defiant heroics, Luke had accepted Vader’s offer to “rule the galaxy as father and son.” For all his mind tricks, persuasive powers, and paternal bullying, our dear asthmatic Sith Lord made a fatal error: he failed to read his audience, and thus didn’t speak to him effectively.

The same goes for writing persuasive web copy. A beautiful website design and a perfect SEO system may bring a Star Destroyer full of consumers to your webpage, but if your writing doesn’t resonate with your audience, it will fail to convert those visitors into leads. In short, you’ll be left hanging—just like Vader, hand outstretched—failing to make the sale. (Maybe he should have rethought that one—offering a hand right after chopping off Luke’s. Bit of a costly oversight there, Anakin.)

From Jedi mind tricks to dark side scare tactics, Star Wars can teach us a lot about writing persuasive web copy. Grab some popcorn and blue milk, tell your friends you’ll have to pick up power converters at Tosche Station another time, and settle in to learn a few things from the denizens of a galaxy far, far away.

Use positive language

“Fear leads to anger; anger leads to hate; hate leads to suffering.”

Like the divide between the light and dark sides of the Force, the message here is about positive over negative language. How did Obi-Wan divert the stormtroopers who were searching for R2-D2 and C-3P0? Some Jedi mind tricks, to be sure, but also positive language. “These aren’t the droids you’re looking for; you can go about your business. Move along.” Negative language has a tendency to be memorable in a bad way; the last thing you want is for your readers to develop a negative association with your content. You want them to feel empowered to tackle whatever problem they came to your website to solve. Another technique is to ask a question early on—a question you know the consumer will answer with a “yes.” Unless your readers are Toydarians, they’ll develop a habit of saying “yes” to other questions or offers you pose.

Use the active voice

“Do, or do not—there is no try.”

Write in the active voice. The active voice is direct, simple, and easy to understand. The passive voice removes the power of action from the subject and can quickly muddy your meaning with convoluted turns of phrase. The active voice is particularly important when writing headlines or titles, meta descriptions, image captions, and calls to action (CTAs). You want clear, effective language to draw users to your landing page and compel them to take the desired action. As much as we love Yoda, you should probably avoid his legendary speech patterns.

Be authentic and believable

Luke: “I cant believe it. Yoda: “That is why you fail.

Consider your audience. If your content is not culturally relevant to your target group—or worse yet, not believable—your chances of gathering successful conversions are slim to none. Avoid salesy jargon and claims that sound too good to be true. Don’t hesitate to link to factual supporting evidence, research studies, testimonials, or other verifiable sources to demonstrate your credibility. If your users don’t believe you, they aren’t going to buy.

Choose your titles wisely

“Don’t call me a mindless philosopher, you overweight glob of grease!”

Names are important. Put extra effort into names, titles, and headlines. Imagine if the Death Star had been called the Planet Zapper, or if Obi-Wan Kenobi had described Mos Eisley as a “wretched hive of icky people.” Doesn’t quite have the same zing, does it? Your titles and headlines need to draw users to your page and encourage them to keep reading. For tips and tricks, take a look at this guide for writing headlines more engaging than an Imperial tractor beam.

Tell a story

“I’m not much more than an interpreter, and not very good at telling stories.”

Emotional response can be the deciding factor in changing visitors to conversions. A fantastic way to make a connection with your reader and elicit emotion is through storytelling. While only a small part of the brain is triggered by facts and figures, stories can activate the entire brain, including emotions. This can be a powerful tool for swaying your audience. Need proof? C-3P0 wooed a whole civilization of Ewoks by telling them stories of the Rebel Alliance’s battles with the Galactic Empire, inspiring the Ewoks to fight beside the Rebels against the Imperial troops on Endor.

Get to your landing page

“Stay on target!”

Everything you write needs to maintain focus. Your ultimate goal is to get consumers to your landing page by convincing them that your product will solve their problems. There are many ways of doing this—showing empathy by acknowledging your own experience with their problem, providing testimonials for emotional relatability and positive assurance, or simply describing the benefits your product will bring to the user, as opposed to merely listing its features. Whatever approach you take, make absolutely sure your content relates directly to your audience and points toward a solution. If it doesn’t, cut it out.

Create scarcity

“Control, control, you must learn control!”

Take control of a user’s impulse to click away from an offer by creating the feeling of product scarcity. This is a tried-and-true aspect of writing persuasive web copy: you want your readers to feel as though they’ll miss out if they don’t act on your offer now. Marketing a product as available for a limited time only, or to a limited number of consumers—an ebook available free for just three days, for example, or a special discount for the first 100 buyers—can move someone who might otherwise wander off to “think about it” to jump on the limited opportunity instead.

Target Millennials

“Truly wonderful, the mind of a child is.”

It’s time to acknowledge the new greatest power in the universe. It isn’t the Death Star anymore—it’s Millennials. These tech-savvy, Internet-dominating, information-processing machines are what drive online marketing success. They are your future consumers. So it’s time you learned to speak (and write) their language. Millennials value engaging, relatable content that can be skimmed quickly for key points. Break up your copy with visual aids (bolded headings, photos, embedded videos, graphical content) and divide large sections of text into manageable chunks with concise headings so that readers can find the information they need via a quick scan.

Target Millennials

Never stop adapting

“You must unlearn what you have learned.”

Internet technologies change, and they change fast. Effective online marketers extend their brand presence across a variety of web spaces, from product websites to social media networks. Your web copy should reflect the attitudes and behaviors of each platform. A Facebook post that directs users to your landing page, for example, requires language that is considerably more attention-grabbing and concise than the copy for your website’s homepage or a blog post.

To market in each space effectively, it’s important to stay on top of the trends. Relying on your knowledge of past Internet trends or writing styles is a mistake, as these become obsolete faster than the Millennium Falcon can complete the Kessel Run. You’ll also want to keep in mind changing social attitudes and needs when you consider the tone of your writing. In the wise words of Obi-Wan Kenobi, “Many of the truths we cling to depend greatly on our own point of view.” The buying cycles that marketers used in the past aren’t effective anymore, especially with Millennials. Writing to satisfy the conventions and buying patterns only of older groups won’t resonate with this now-dominant Internet generation and will result in lost conversions.

So you’ve soaked it all up? Great, kid. Don’t get cocky!

When writing persuasive web copy, it’s important to continuously remind yourself of the personas of your target consumers and their stages in the buyer’s journey. Creating a personalized experience that applies the right emotional triggers will enhance the likelihood of your users’ completing the action you’ve laid out for them. If Luke could feel comfortable flying the Death Star’s exhaust port corridor because it reminded him of shooting womp rats from his T-16 back home, you can certainly give your users the confidence to follow your CTAs by creating a positive, action-oriented, culturally relevant experience.

In the words of Jedi Master Yoda: mind what you have learned, and may the Force be with you.

Image sources: Josh Felise/Stocksnap.io, DasWortgewand/Pixabay.com

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What to Expect From a Proofreading Course

What to Expect From a Proofreading Course

What to Expect From a Proofreading Course Taking a proofreading course is an entirely new experience compared with any other kind of class. The expectations are different, and the format of the course feels much more relaxed than others if you’re taking it online. If you’re worried about what to expect from a proofreading course and what will be expected from you, then read on to assuage your fears.

Time management

When you take a proofreading course online that lets you go at your own pace, you have to learn how to manage your time well. You won’t have someone telling you when each lesson needs to be completed. You’ll have to ensure you do that yourself within an appropriate schedule, particularly if your proofreading course has a time limit on the subscription.

If you aren’t in the habit of using a day planner and scheduling time for tasks, it may be time to start. This is a good lesson to learn from your proofreading course, particularly if you want to make editing your career. You’ll need to know how to manage your time appropriately for deadlines if you work as a proofreader from home.

Prepare for quizzes

What would a learning experience be without methods to test your knowledge? Just because a proofreading course is online doesn’t mean you won’t have quizzes. Expect a few here and there to ensure you have learned what you’ve been taught in the lessons. Don’t be intimidated by these. Most courses have features like games and other learning tools to help you learn and retain knowledge. All these quizzes do is make sure you are getting the most from the proofreading course so you’re as prepared as possible for your future editing job.

Learning the symbols

Like almost anything else, proofreading has a technical language. This comes in the form of proofreading symbols you’ll need to use on the job. These are important for helping you communicate your message and your edits to the next person who reads the copy. In some cases, this person may even be you, returning to the copy to make the edits.

Information on the business

The last thing you want is to be thrown into the world of professional proofreading without any knowledge of how the business itself works. A good proofreading course will help prepare you for that. You’ll get knowledge on the inner workings of the business from people who have been in it for years.

You’ll learn the ins and outs of different editing options so that when it comes time to decide between freelancing and working in-house, you’ll know the pros and cons of either option. You’ll also learn what is expected of you as a proofreader. Of course, each company expects different specific responsibilities from their editors, proofreaders, and writers, based on the style or genre. With your proofreading course, you’ll be given the tools you need to follow any expectations required.

Testing your grammar

If you’re hoping to become a proofreader, you must have a solid foundation in grammar. The proofreading course should (and will) test your grammar skills. You’ll learn the rules you need to know to be a good proofreader. At times, you may find this task challenging, complicated, and convoluted. A good proofreading course will prepare you so that the rules become easy and second nature. It is best if you have some kind of foundation in the rules of grammar before starting your proofreading course.

If you’re ready to get started on an exciting and challenging new path, sign up for ProofreadingCamp today!

Image source: AVAVA/Shutterstock.com

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Sources for Online Editing Jobs

Sources for Online Editing Jobs

A guide to different places to find online editing jobs

Sources for Online Editing JobsAre you an editor looking for work? Searching for places to find online editing jobs? Well, you’re in luck, because job seekers are no longer restricted to traditional job-seeking methods. These days, one way (if not the main way) to find online editing jobs is to search the wonderful World Wide Web. You can take advantage of numerous resources to find online editing jobs. You can look for job openings posted on company websites, search different employment websites, and connect with others in the editing field via online networking sites. Creating profiles on networking sites and connecting with everyone you know can be very beneficial when you’re trying to find online editing jobs.

Many websites and job boards specialize in writing and editing. For example, you will want to check out the following sites when trying to find online editing jobs. (Keep in mind that some sites require fees/registration/membership.)

  • bookjobs.com: The purpose of this website is twofold. It provides a centralized place for jobseekers to research available positions in publishing, and it provides basic information about the book publishing industry as a whole. You can search for jobs and internships, find out about recruitment events and publishing organizations, find publisher profiles and publishing programs, and learn commonly used terms.
  • publishersweekly.com: This website provides information about the publishing industry and authors, reviews, a self-publishing service, links to blogs, and a job zone that lists jobs (job title, employer, post date, location, and more specific job details).
  • publishersmarketplace.com: This is a dedicated marketplace where publishing professionals can find critical information and unique databases, find each other, and learn how to do business better electronically. You also can browse a listing of job openings.
  • writejobs.com: This website is courtesy of Writers Write, Inc., which provides a network of professional websites covering books, entertainment, gaming, media, publishing, and writing. The site allows you to:
    • view only freelance positions
    • view only journalism, media, and magazine jobs
    • view only medical writing/editing positions
    • view only book publishing industry jobs
    • view only technical writing/editing positions
    • view only jobs where telecommuting is considered
  • ed2010.com: Ed2010 is a community of young magazine editors and others interested in this career who want to learn more about the industry in order to land top editing and writing positions at magazines. On this site, you can find blogs, advice, resources, a message board, and job listings. The latter includes job titles, employers, locations, post dates, descriptions, and sometimes contact names.
  • journalism.berkeley.edu: This is part of the Berkeley Graduate School of Journalism’s website. You can find a listing of jobs and internships (titles, locations, post dates, application deadlines, descriptions) in journalism, including editing and proofreading jobs in the United States.
  • copyediting.com: The Copyediting: Language in the Digital Age website is all about the copyediting profession. A job board lists various jobs in editing.
  • mediabistro.com: Mediabistro is the leading provider of jobs, news, education, events, and research for the media industry. Its mission is to help media professionals succeed and grow in their careers by providing opportunities to acquire new positions, knowledge, skills, and connections.
  • journalismjobs.com: JournalismJobs.com is the largest and most-visited resource for journalism jobs. It receives between 2.5 million and 3 million page views a month.
  • ihirepublishing.com: This site, part of the iHire job network, is for finding jobs in the publishing industry. You can register for jobs by title or location or search the list of “featured jobs.” The listings are updated daily, and there are thousands of them. There is also an option to upload your résumé, which might speed up your search for editing jobs online.
  • mastheadonline.com: This site provides news, job listings, and information about the Canadian magazine industry.
  • staffwriters.com: StaffWriters has been providing communications professionals with opportunities for more than 15 years.
  • sunoasis.com: Sunoasis Jobs uses the Internet to provide job postings, leads, and links to connect you with opportunities.

In your quest to find online editing jobs, also make sure to check out job boards such as Monster, Simply Hired, Indeed, and CareerBuilder. Consider joining professional associations, such as the Editors’ Association of Canada, the Society for Editors and Proofreaders, or the Society of Editors. You can network via these sites and make useful contacts. This can also be a good source for finding online editing jobs.

Get ready, get set, and go find online editing jobs!

If you are an editor trying to find an online editing job, use this brief guide to help in your search. Just remember that patience and perseverance will pay off. A challenging and fulfilling editing career awaits you.

Image source: Alberto Zornetta/Shutterstock.com

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Five Obstacles Businesspeople Face When Learning English (and Why You Can’t Afford to Let These Obstacles Defeat You)

Five Obstacles Businesspeople Face When Learning English

Five Obstacles Businesspeople Face When Learning English English is indisputably the language of business around the world. It’s no longer just an asset for businesspeople to become fluent—it’s a necessity.

But behind this trend toward using English in business (regardless of citizenship or native language) are millions of individuals devoting time and patience to becoming fluent and able to compete in such a market.

Yet businesspeople who are learning English face many obstacles. According to a 2013 study by KnowledgeAdvisors about the use of English in business, these obstacles could be thwarting the attempts of many businesspeople to learn the language.

According to the GlobalEnglish white paper in which this study’s results were published, despite the need to be able to interact in English, “companies around the world find themselves ill-prepared. Only 7% of global workers feel their English is good enough to do their jobs, and only 13% of university graduates in emerging countries are hirable in multinational companies due to their poor English skills.”

So what’s holding non–English-speaking businesspeople back from gaining these coveted skills? Certainly, learning a new language is no small task, but the rewards for adapting to the demands of the business world are many. The GlobalEnglish white paper says that “one in four CEOs say they are missing market opportunities because of talent challenges.” If you can expand your skill set to fill this need, your value as an employee is almost certain to increase.

The following are five obstacles businesspeople face when learning English. Don’t allow these obstacles to hold you back.

1. Lack of time

Let’s start with the most obvious hurdle to learning any language: not having enough time. Businesspeople in particular always seem to be on the go, juggling work responsibilities and project ideas, maintaining a healthy lifestyle, caring for families, and keeping up with friendships.

How on earth can anyone find the time to learn a whole new language on top of all that?

The key here is prioritization and consistency. Let’s face it: certain things, such as family, just have to be more important than learning a language.

To overcome this obstacle, you’ll need a combination of willpower and cunning. If you’re serious about learning English, you must commit to practicing the language consistently. Then, even if you can’t spend as much time learning the rules as you’d like, try supplementing this by finding a buddy to practice with during downtime, such as on your lunch break.

This brings us to our next obstacle . . .

2. Isolation

No one—or very few people—can learn in isolation. We need teachers, peers, and learning tools to support us in the learning process. This is particularly true when learning a language; language is all about communication, which requires the involvement of more than one person.

Instead of burying yourself under a pile of dictionaries and language books, try seeking out people to have conversations with in English or courses that offer engaging language training with clearly defined learning outcomes, such as GrammarCamp by Scribendi.com.

The Internet can be a great place to practice interacting in English, and finding coworkers who are also seeking to learn is a great way to supplement this because you can encourage one another throughout the learning process. Whichever route you take, be intentional about finding support and accountability.

3. Simply not enjoying or liking the language

Finding time to learn something you’re interested in is enough of a struggle—this obstacle can become insurmountable when coupled with a genuine abhorrence of the material you’re learning.

Perhaps you don’t enjoy learning any language, or perhaps you just can’t take to the sounds and rules of English in particular. Whatever the case, the key will be using methods of learning that you do enjoy. Try reading online English articles about a topic that does interest you or watching some of your favorite television shows in English or with English subtitles.

Hopefully, these methods will help get you to a place in the learning process where you can begin to enjoy the language itself; if not, at least they get the job done.

4. Fear of losing cultural identity

Despite the pressure to learn English in business, some people are hesitant to get on the bandwagon for fear that it will weaken their own cultural identities.

Because language and culture are so closely related to each other, one can see why such fears are legitimate. The solution to this obstacle is less straightforward than the solutions to previous obstacles. As a native English speaker, I am certainly not in a position to pronounce such fears as unfounded. However, in the interest of helping people overcome obstacles to learning English, I do present the humble suggestion that learning English could actually strengthen cultural identity, allowing people to discuss their own values, backgrounds, and cultures with a greater number of individuals from differing circumstances.

Also, even though practicing a language as much as possible while learning it is beneficial, if the loss of cultural identity is a fear of yours, try to keep your use of the English language specific to your situation. For instance, use English when speaking to international clients and colleagues, and use your native language at home and with friends.

5. Discouragement

Embarrassment and discouragement when learning English are bound to affect the learning process. According to Tsedal Neely in an article in Forbes, “Incredibly competent employees who are experts in their various areas of work . . . say they feel ‘childlike’ when they have to switch to the working language.”

In the professional world, people are judged by the quality of their ideas, and because language is the medium through which these ideas are communicated, not being able to communicate effectively is particularly frustrating.

Overcoming this obstacle must be a joint effort between native (or fluent) English speakers and learners of the language. Those who are already proficient in English should be patient and respectful of English learners, and they should also alter the way they speak by using shorter and more widely known words.

Not only is this a kind thing to do, but it will also allow for more productive communication. To overcome discouragement, English learners need to be patient with themselves and remember that learning a language is a difficult task that takes time—years, even—to accomplish.

It seems trite to say, but remember that no matter your level of proficiency, you are working to accomplish a very difficult task that requires tremendous effort.

Try to avoid becoming too disheartened; if you can persevere, you will eventually get to a place where you’re confident in your English-language ability.

Conclusion

Apparently, the global use of English in business is here to stay, at least for a while. Although this means that businesspeople who do not speak English must now learn the language, the stability of English in the business world also means that those who expend the time and effort in learning the language—be it through practice with peers, an online training course, or a combination of both—will surely reap the rewards.

If businesspeople who are learning English can overcome the obstacles to the learning process, they can be the ones to fill the talent gap that is affecting so many companies.

Don’t give up!

Image source: portarefortuna/Bigstock.com

GrammarCamp

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Top 6 Technology Tools

Top 6 Technology Tools

Improve your website with the latest technology tools

Top 6 Technology ToolsYou might be pleased with your company’s website and think it is performing well, but do you know for sure? Even a website that brings in sales could be improved to bring in more sales. The only way to discover whether your website is doing the best possible job is to test its performance. This review covers the best technology tools that will help you improve the performance of your website by identifying your potential customers and asking them about the site. Word of mouth is an important sales tool, so you need to ensure your back-office functions and after-sales service are also maximized.

Until recently, to get product testing for your website, you would need to hire a marketing firm. However, new feedback technology, analytical services, and website traffic analysis services can do much of the work for you. Take a look at the top six technology tools that will help you improve your website.

1) UserTesting

The classic method of product testing involves gathering a group of typical people from your target market, getting them to use the product, and requesting their opinion. UserTesting offers analytical services that do exactly that with websites. No matter where your website is hosted, it is accessible throughout the world. You don’t need to go to the UserTesting offices. They communicate with you over the Internet. Because you can’t physically be there to witness the testing, the company creates videos of typical users moving around your site and then sends those videos to you. The tests are specifically based on an aspect of your site you want investigated; for example, you can determine whether users can find the FAQ page or whether the payment page is easy to use on a smartphone.

2) Mixpanel

Mixpanel is a technology tool that covers information similar to that provided by UserTesting. However, the data that is used by the analytical technology of Mixpanel is gathered from regular users of your site rather than from nominated test subjects. To use the feedback technology of this service, you have to install a set of programs on your web server. This enables you to request data on the behavior of your site’s visitors. The aim is to gather business intelligence on how people use your site, which gives more detailed information about your site’s strengths and weaknesses than a simple count of the number of people who visited each page. You get information from the system by assembling data queries from a series of drop-down option boxes. Mixpanel’s pricing structure is a monthly subscription payment. The analytical services track either a certain number of people or a certain number of data points in your site. The plans cost up to $2,000 per month, but there is a free version available.

3) Mint

Mint is similar to Mixpanel in that you install the technology tool on your web server. The program applies analytical technology to visits to your site, and you access the gathered business intelligence through a dashboard program. Mint is much cheaper than the paid version of Mixpanel. You pay a one-time fee of $30 when you install the technology tool on your site. However, the information you receive from the system is much less comprehensive than the data presented by Mixpanel.

4) Clicky

Clicky provides feedback technology through a range of technology tools, the list of which expands with increasingly more expensive plans. This analytical service has a much wider range of analysis options than Mint does and doesn’t require you to assemble queries of data to get business intelligence from the system. Clicky has a menu of pages, each of which presents a different graphic covering aspects of your site. All the information shown in the analysis includes live data, so the reports are up to the minute. A distinctive feature of Clicky is its Heatmap presentation of your webpages. This shows which features of each page attract the most clicks, by overlaying colored spots over the image of a particular page. The Heatmap feature is available only with the Pro Plus plan and more expensive plans. Pro Plus costs $14.99 per month, while the Pro plan, the cheapest paid plan, costs $9.99 per month. There is a free version, but it only allows you to monitor sites with daily page views of less than 3,000.

5) Kampyle

One of the most straightforward ways to get customer feedback is to ask for it. You can either put feedback buttons at various locations on your site or program a dialogue box asking for feedback. Kampyle specializes in the process of asking for customer feedback and interpreting the captured data. Feedback technology can be an effective method to get public opinion about your website’s performance.

6) Jira

You may have lost many customers in the past because you didn’t realize that your customer service methods weren’t good enough. The technology tools in this review may help you gain business intelligence into what is going wrong, but you can’t fix lousy procedures if you are prone to poor organization. A good work- and team-planning tool like Jira will help your improve your overall task management.

Implementation

The three key technology tools for website traffic analysis are Mint, Mixpanel, and Clicky. Each of these business intelligence tools can be installed and run without the need for additional technological capabilities. You could try the free version of Clicky and then progress to one of the paid plans once you become familiar with the tool. Once you have worked out how to analyze your site’s performance, you can ask for a second opinion by getting UserTesting to check the vital functions of your webpages. Adding feedback features through Kampyle will enable continuous feedback data to drive your website’s design. Implementing a task management tool for user support or project management should improve your customers’ opinions of your site. You can get started today with these technology tools and improve your site’s sales performance.

Image source: italianestro/BigStockPhoto.com

 

Disclosure: If there are links to a product in any of the reviews, a commission may be paid to us if you purchase the product. We will never write a review on a manufacturer’s product, nor will we promote a product, if we believe the product will not be beneficial to you.

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Careers in Editing

Careers in Editing

A guide to help you discover careers in editing

Introduction

Careers in EditingSo you love working with the English language and want to be an editor. You may be familiar with all the different levels of editing. Your degree might be in English, journalism, technical writing, robotics, or the culinary arts. You might be freshly out of university, or you might be looking for a career change. You may have taken an online editing course to hone your editing skills. With your certificates and letters in hand, you’re ready to take the plunge and join the world of coffee addicts and serial-comma enthusiasts (and critics). But before you become “Tracked Changes–happy,” you have to know where to find these careers in editing.

Editing career options

When people think about careers in editing, the traditional publishing house or company tends to come to mind. You know the type of publishing house: the one in which Elaine Benes was reprimanded for using too many exclamation marks. However, if your plan is to become even an assistant editor at a publishing house, you will need at least three to five years’ experience as an editor. Not to worry, though. In reality, many careers in editing are available to you.

We live in a tech-savvy universe, with new skills and gadgets continually emerging. There are independent editing boutiques that offer both editing and proofreading services. These independent companies utilize a very powerful tool, the Internet. They offer a wide range of editing services, such as technical and scientific documents destined for prestigious journals, English as a second language (ESL) documents, fiction and nonfiction manuscripts, and academic papers for native English and non-native English writers and speakers alike. Scribendi.com is one such editing agency. A completely online-based company, it has both in-house and freelance remote editors.

Freelance editing is one of those dream jobs that university graduates may foresee themselves doing. The ideal (stereotype or not) could involve an editor wearing pajamas and slippers all day as he or she happily edits the next big thing in Icelandic poetry. While freelance editing has more freedom than working in a publishing house (you can set your own hours, for instance), it is not something to jump into without a monthly budget and a business plan. At first, freelance editors will probably need to have a second job to earn their bread and butter income.

While many freelance editors stalk freelance editing boards to find their big break, there are more proactive ways to secure a client. Instead of waiting for work, go out and find it. One way to do this is to research all the companies in your area or beyond. See if there are any job openings on these companies’ websites. If not, don’t hesitate to make a cold call. Remember, though, that careers in editing are highly competitive. Flat cover-letter introductions will not help you in your job search. Be creative. Hook the hiring manager with a unique, attention-grabbing introduction. This can work wonders.

Even after you’ve landed your first freelance gig, it could be a long time before you can purchase that car you’ve been eyeing. After a year or two, however, your hard work can start paying off.

Income levels

Careers in editing have varying income levels. Location, years of experience, freelance versus full-time in-house editing, and the types of editing or proofreading all play a role in an editor’s wage. American editors tend to have a higher salary than their Canadian counterparts. The government of Canada’s Wage Report offers a comprehensive list of low, middle, and high wages for editors by province. Quebec and Alberta have the highest wages on this scale. Nova Scotia, New Brunswick, Newfoundland, and Labrador have the lowest wages, at $10 an hour. Ontario and British Columbia are middle of the road, at $14.50 an hour. As more and more companies outsource their editing needs, more online editing work and careers in editing should become available. Rates of pay are intrinsically related to the demand for services.

Job satisfaction

Like income, job satisfaction depends on varying factors. Being an editor can be extremely rewarding. While most editors don’t receive recognition for their invaluable services, they are like word doctors. They know how to fix any document: résumés, manuscripts, cover letters, business reports, and academic papers. Their meticulous attention to detail might help an unemployed individual secure a new job or help a potential Ph.D. student get a research article published in a science journal.

However, with such responsibilities, editing can be an extremely stressful career. Most careers in editing involve long hours, heavy workloads, and strict deadlines.

Conclusion

Numerous careers in editing are available to the discerning editor who knows where to look for work. While pay rates and job satisfaction vary depending on the circumstances, editing is a fulfilling career choice for the right person.

Image source: wavebreakmedia/Shutterstock.com