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5 Tips to Create a Killer Freelance Writer LinkedIn Profile

Most people don’t put in much effort while creating their LinkedIn profiles and freelance writers are among these people. A fully optimized and well-created profile will open a lot of avenues for freelance writers and help them utilize the site to its fullest potential.

Create a well-optimized LinkedIn profile to market yourself and your professional services as a freelance writer and gain clients and a nurturing community while doing so.

In this article, we will show you how to create a killer freelance writer LinkedIn profile that can introduce you to your potential clients, employers, recruiters, and organizations on this renowned site for professionals.

Here are 5 tips for you to follow and implement while framing your LinkedIn profile:

Attract clients with your headline

Your headline is the first thing that people notice in your LinkedIn profile so make sure to frame it effectively. And just as you write job specific resume, you should frame your profile headlines, specific and precise.

Be very particular about what you do and what you can provide as a professional writer. And make sure to mention the word ‘freelance’ to distinguish yourself from full-time job seekers.

Use keywords that can strategically describe who you are and what you do to attract clients in your niche while also making it easier for prospective clients to find you through keyword searches.

Describe your value by mentioning your area of expertise and how it can contribute to the higher goals of an organization. Specify your work experience to add value to your professional profile title.

For instance, if you are a freelance writer who writes on subjects related to tourism, you should mention that specifically in your headline.

Example: Freelance Tourism Writer

Provide your professional headshot

To achieve 9x more connection requests and 21x more LinkedIn profile views, you should provide a professional profile photo.

Considering that LinkedIn is a site for professionals to connect with each other, the profile photo you showcase should also look professional.

One may wonder what a professional headshot should look like and the answer to that is simple. Provide a headshot that has a solid background or something that is not too loud or flashy.

In addition to that, you can update your LinkedIn background picture to reflect your interests or simply highlights your profession as a freelance writer.

Gain recommendations

Get yourself endorsed by gaining recommendations from your clients, employer, colleagues, or friends with whom you are connected on LinkedIn.

Recommendations from others are the testimonial of your professional reputation as it throws light on your worth. It can enhance your profile by making you stand out.

An easy way to begin is by offering to endorse someone you have worked with and asking them to return the favor by endorsing you back.

Make sure to time this endorsement-for-endorsement at least a few months apart as simultaneous endorsements would look fishy and decrease your credibility.

Compose an impactful summary

Give a deeper insight into your professional field by composing an impactful summary for your LinkedIn profile. Make the best use of this feature to describe your profile title.

Your profile summary should give a clear picture of how your professional services can help a prospective client as soon as they land on your profile. It should help them recognize your value.

So, be clear with what you can offer to help them further their business or organizational goals.

Meanwhile, keep your target audience in mind while framing your LinkedIn summary so that you can get across what you want them to know about yourself as a professional freelance writer.

Highlight your work experience

Today a well-created LinkedIn profile works as a substitute for a resume. Some clients even prefer to judge the candidacy of a person by evaluating their LinkedIn profile instead of a run-of-the-mill resume as it provides far better insights that a 1-2 page resume will never fit.

Keeping this in mind, it becomes imperative that you highlight your relevant professional experience in your profile.

Your experience validates the fact that you have the knowledge and expertise in performing the services you are offering.

Any work related to your current profile should be mentioned so that your potential as a freelance writer can be recognized by those interested in your professional services.

Try to use relevant keywords to describe your work as it can help your profile stand higher chances of appearing on search results of others.

Your profile title as a freelance writer in itself is a keyword and using this to describe your work can help your profile pop up when people type for words related to ‘freelance writer’.

While doing so, avoid clumping too much information that may make your professional experience statements seem like a huge heap of unnecessary details.

Keep your professional statements brief and specific and highlight only the most relevant details to showcase your potential.

Key Takeaways

With the end of our article, given below are some points that need to be remembered at all times while creating a killer freelance writer LinkedIn profile:

  • Mention the accurate profile title that reflects your freelance writing skills to attract clients in your niche.
  • Provide a professional headshot that reflects your professional background and interests.
  • Collect recommendations from your connections to build credibility and stand out among other professionals.
  • Compose a brief and precise summary of your professional experience and skills to give an insight into your potential as a freelance writer.

Author’s Bio:

Aditya Sharma

A resume tactician, Aditya lives and breathes Hiration — an AI-powered online resume builder and platform to help professionals seeking to land their dream job find their way in today’s competitive job market.

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Crafting a Writing Portfolio That Will Build You a Dedicated List Of Clients

Image credit: Pexels (Bich Tran)

“Be specific to attract your ideal client” – Wendy Nicole Anderson

So you’re finally ready to take the plunge and work as a freelance writer full time? Congratulations! You are in for an interesting and, hopefully, rewarding journey.

One thing that can save you a lot of stress, money and time is getting the right type of clients. And this is something that can happen before you even talk to a potential client. It starts with how you present your work: your portfolio.

But if you’ve never made a portfolio before, you probably have questions. How much do your clients need to know about you? How open and general can your topics be? This post will answer all that and more, and help you create the perfect portfolio to catch the ideal client.

Crafting the perfect writing portfolio can mean a huge difference in the clients you get and the money you make. It manages not only their expectations of the type and quality of your writing, but can also inform them how you work, and what you expect from them.

1. Determine Your Why

Writing is all about self-motivation. So think about what keeps you motivated. Having a clear idea of where you want to take your business from the start will help give your career a clear direction. When you have determined what drives you in your business, think about your ideal client. They should align with your goals. Who are you trying to help, and how will you help them?

2. Building A Flexible Portfolio

Specializing allows you to make more money and make a name for yourself by writing in a particular field. Choose no more than two specialties to highlight at one time.

Though specializing can help you make a name for yourself, it’s essential to keep your portfolio flexible. Ideally, you’ll always be working to find new areas of income. Some of your subspecialties may connect to your specialty, but they don’t have to.

Maybe you’ve got several years experience in finance writing, but you’ve always had an interest in travel. You could add some pieces which reflect your interest in finance, combined with a love of travel, with topics about how to invest so you can spend more time traveling. Or, you might choose to create multiple portfolios, for different client personas. Keep these small, simple, and not too disconnected from each other.

3. Getting The Details Right

Professionalism in writing means clear, concise writing, no typos, grammar, or spelling issues to worry about. Familiarize yourself with common mistakes. Brush up on your grammar and spelling and always read aloud to fix clunky sentences, repetitive words, and typos.

You want the writing in your portfolio to reflect your best. You’ll also want to spend some time thinking about templates. You need something simple and streamlined, with an easy-to-read font and layout. You’d be surprised how much design comes at the cost of quick and straightforward readability. Keep your font at least 12-point, in something simple and readable.

4. Find The Right Portfolio Service

The great thing about our online, interconnected world: it’s easy for clients to find you. There are plenty of portfolio services available to choose from, and what you choose depends on your specific needs. Here are some general considerations to help you make a decision:

You want to find a place that allows you to highlight your writing, without leaving it dull on the page. It should be easy to navigate and reflect your writing voice. If you’re a technical writer or copywriter, you might want something more streamlined or modern. If you’re a ghost blogger who writes relationship and mommy blogs, you might want something more approachable or playful.

While you’re looking for a hosting service, don’t forget to consider the practical elements. How much space will you need? How many unique emails? Will you add multimedia components? Is it easy to navigate social media, add newsletter sign-ups, and other forms of promotion? What are you willing to spend? Remember, this is a client’s first look at you, as a writer, and a business.

5. Get Personal – But Don’t Overdo It

Your portfolio’s About Me section is where you can get personal. Use a tone consistent with the pieces you select. Talk about your hobbies and interests, but be mindful of your audience. This is where you can afford to get a little more informal. But don’t get too personal.

Talk about how long you’ve been writing, but not your age. Talk about your childhood interest in an obscure topic you love writing about, but less about your childhood hopes and fears. Keep the tone positive and upbeat. But stay away from anything cutesy or quirky. Using text talk might be okay in your private messages, but the About Me on your website or portfolio is still all about what you can offer potential clients. So keep it polite, professional, and focused on your work.

6. Get Some Feedback

As a writer, you’re mainly working in a vacuum. You procure your own clients, produce your own pages, and you hit that submit button, and read all those rejection letters by yourself. But that doesn’t mean you don’t need anyone, or even that you have to go it alone.

Get some feedback. Find a mentor, or writing partner friend who can help you choose the right pieces to fit your writing goals, and the type of projects you’re looking to tackle. Get a trusted editor to check your portfolio or website before it goes live, for readability. If you have a friend who knows coding or graphic design, talk to them about how to create something simple and unique, and how to maintain it. There’s plenty of help out there when you need it.

7. Keep Updating

The most important part of being a professional writer is to remember to write! Running a business for yourself can be tough, and it’s easy to lose sight of your goals. Updating doesn’t have to mean a big overhaul every few months. Instead, take regular stock of what you’re working on, what you’re excited about, and where your goals are. Make it a habit to check in with yourself. Don’t be afraid to take pieces out of your portfolio as they’re no longer relevant to your personal goals.

8. Include Your Pricing And Terms

This is a little more controversial than other elements you might want to include. Many writers don’t like to publish their prices before they talk to a lead, as it can differ per project what they charge.

That said, being completely transparent about your pricing and terms can save you a lot of negotiation time and, if you’re like me, having to discuss that icky “money” thing. It can also ward off anyone looking for a “good deal”, and prevent any misunderstandings around payment and delivery terms.

So if possible, state your pricing and terms on your portfolio. You can offer different packages to cater to the different types of projects. And the last piece of advice on this: ask for (partial) upfront payment. It will take the sting out of worrying about getting paid after your work is done.

An excellent writing portfolio can elevate your career. It gets you the right exposure, to the right people. This is the difference between taking the jobs you actually want and scrambling to keep yourself afloat with one bad client after another. Build a portfolio that filters your leads, and start your business right with an ideal set of clients.

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Do You Have What it Takes to Write from Home?

Write From Home

Write From Home

Editor’s Note: The following is a guest post written by Sally Keys, a freelance writer in the fields of business and finance.

In my decade as first a writer and then a content manager, I have seen many people who think they can be writers. They love the idea of calling themselves a writer, bigging themselves up, and working from home. Many are stay-at-home parents, English literature students, and the long-term unemployed looking for a quick buck.

However, there are several aspects which mark out a good writer from a bad one, and it’s not all down to skill. A large part is actually down to attitude and mentality. If you have what it takes to survive as a freelance writer, then you need both of these.

The Writer’s Work Life

Most newbie writers underestimate the amount of work that goes into writing and the diversity of the writing jobs they must complete. They also fail to anticipate the time pressure put on many writers to get work done.

This is not just in terms of deadlines but also the amount of work necessary to make an decent living from writing. In some cases, this can mean pumping out multiple 400-word articles in an hour, including research and editing time.

The biggest challenge of for those who write from home is discipline. This means setting aside time and distractions, being well organized, and keeping to a strict schedule to bring the work in on time and on quality.

On the plus side, if you have that discipline, you will have the flexibility to work half days, to change from day-to-day when you work and how you work. As you write, you will gain more knowledge and more experience in each type of writing, and you will naturally speed up.

This brings in another con to consider: complacency. Shortcuts, cheats, copying, and accidentally writing the same thing again and again are common errors alongside not reading job briefs properly and being bland. These are all things Inklyo will teach you how to avoid.

The Work-From-Home Lifestyle

Most online writers today work from home. This can be in a designated office, a dining room, a bedroom, or, like Roald Dahl, a shed at the bottom of the garden. As noted above, working from home has its own distractions. Bosses will be on chat and email instead of in your face, as will colleagues, but you can tune them out more easily.

However, now you have a TV in the house, as well as a phone, Internet access, a fridge, and maybe a noisy family. Working from home can also be lonely, as it’s difficult to build new professional relationships and you won’t have colleagues to go out with.

Despite these drawbacks, the drawbacks of writing from home are offset by the many benefits: you can work in comfort, wear what you want, take the kids to school, and go out for lunch without a time limit.

Image source: Gabriel Beaudry/

How to Write a Blog

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5 Reasons Businesses Invest in Writing Services

Professional Writing Services

Professional Writing ServicesWhen they begin to develop content for their websites and marketing materials, businesses often have unrealistic expectations about the time and skill the process requires. They think, “It can’t be that hard to create some content, right? Just put together a few paragraphs, and voilà!”

Not quite.

As a writer, you know about the hours it takes to produce quality content. You know the difficulty of gearing an article toward a certain audience or composing a phrase that will resonate with all readers.

Part of being a freelance writer or professional writing service is demonstrating to potential clients how your skills—the skills you have spent years cultivating—will help them consistently produce content at a level of quality that they could not have reached without you.

As in any business, part of appealing to potential clients is understanding their pain points, or the problems they face on a daily basis that cause them frustration. Sometimes, potential clients are not even aware of their pain points until you show them a solution that will increase their efficiency and, ultimately, their bottom line.

The following list will help you understand some of the pain points experienced by businesses in the area of content production. Use this list as you build your brand as a freelancer and continue to develop—and market—your skills.

1. Businesses really don’t have the time to write.

It might not always look like it, but you know that writing right is hard work. It involves researching, organizing, composing, editing, and proofreading.

Many small businesses can’t afford to hire a full-time writer to produce content for their blog or website, so they must rely on other support staff to accomplish this goal. For an inexperienced writer, a single article can easily take five hours to write properly, while an epic post of up to 2,000 words could take as long as 10 hours or more to research, write, and edit. Add to this the need to fulfill all their other duties as well, and the business’s goal of producing new site content weekly—or even monthly—becomes either a major source of stress or an unattainable wish.

Professional writing services and freelance writers can address this pain point by working on a per-project or per-hour basis, allowing support staff to focus on their real priorities.

2. Writing is not a business owner’s highest and best use.

Most entrepreneurs didn’t get into business to become a writer or an accountant or a salesperson. They got into business because they had a great idea and found a way to monetize it.

Anything that takes them away from their main tasks of organizing, long-term planning, and networking can actually harm their business. If small business owners choose to focus on something they could easily outsource (i.e., content writing), they are using up time during which they could be advancing their business in the long term and are creating bottlenecks for projects that need their review or approval. Outsourcing the task of content creation to freelance writers or professional writing services enables business owners to focus on doing what they need and want to be doing—running and growing their business.

3. Writing is not employees’ highest and best use, either.

There are a number of content marketing blogs that suggest that businesses should involve the whole company in producing material for their blog or for social media. The idea isn’t completely without merit, as it is a great way to share a business’s knowledge, allow customers to see the names and faces of employees, and pump out content at a high rate. But it comes with an astonishing number of hidden costs.

First, as previously mentioned, support staff are not usually professional writers, so the company can end up investing a lot of time (and therefore money) in redrafting, editing, and proofreading the material. Second, businesses are effectively paying hourly rates for content that they could likely get for less by using a professional writing service. This is especially true if they are getting managers or IT staff to write for them, as these positions typically command higher rates of pay. Third, and most importantly, there are the opportunity costs. Time spent on producing content is time not spent doing what the employees were hired to do in the first place.

4. Creating content in-house complicates scheduling.

The Internet runs on an up-to-the-minute basis, twenty-four hours a day, seven days a week. Business websites have to keep up. To ensure that prospects and customers return to a business’s site, new content must be posted regularly so that visitors do not lose interest (and so that Google continues to reward the site with a good page rank).

If companies attempt to do this themselves, they must commit a chunk of time every week. If a business relies on staff to contribute, they will require a rota to make sure everyone contributes equally and consistently. They will also have to schedule around vacation time, sick leave, conferences, and the big projects, which inevitably start sucking up whole weeks as deadlines approach.

Freelancers and professional writing services specialize in producing content according to strict deadlines, and reliable services guarantee that the content is completed and ready to publish by the deadline. By outsourcing these tasks, business owners and employees can ensure that their site always features fresh, high-quality content.

5. Do they even SEO?

Writing for the web is significantly different from writing for print. Search engines rank websites based on their content and relevance, and this has a major impact on how much traffic the writing attracts. If the proper keywords and phrases are present, the article can get into the top rankings. However, if this is not the case, the writing can be lost forever in a sea of web content. On the flip side, writing strictly for search engines can lead to keyword stuffing; this results in awkward, hard-for-humans-to-read prose that will earn a penalty from Google.

So, in addition to teaching writing, editing, and proofreading skills to staff, businesses that produce their content in-house will also need to teach staff about search engine optimization.

Freelance writers and professional writing services specializing in creating web content can use search engine best practices to make content more accessible to customers. In addition, creating up-to-date content on a regular basis will ensure that the articles remain relevant to the search engines, which in turn will bring businesses more traffic.

Harder than it looks

Content marketing is well worth the effort, time, and investment. However, doing it properly can put a huge strain on a business’s in-house resources. Understanding the main challenges faced by businesses in terms of content creation will help you as a freelancer or professional writer to appeal to a business’s desires and satisfy their needs.

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6 Reasons Businesses Outsource Their SEO Content Writing

SEO Content Writing

A Guide for Writers

SEO Content WritingSome companies are wary of the shift to outsourcing search engine optimization (SEO) content writing, worrying that it might not be the best decision. However, there are several benefits to outsourcing content writing. In fact, outsourcing can actually be much better for a company than attempting to do the work internally. Knowing why companies choose to outsource can help you, as a writer, understand the obstacles they face and better cater to their needs.

1. They want to focus on what they do best.

If a company doesn’t specialize in SEO content writing, then why strain to make it churn out content? Companies often choose to outsource SEO content writing services to keep their employees working on the tasks that are essential to the core functions of their businesses. This improves efficiency and quality assurance.

2. They want to save the hassle of hiring, training, and paying full-time writers.

When companies try to internalize SEO content writing, it often means having to hire new staff. This itself can be a huge hassle, particularly if the company is new to the world of SEO content writing and doesn’t know what skills to look for.

Once they finally find someone who is able to take on SEO content writing duties, they then need to train them. Even if new hires are competent writers and are familiar with SEO, they will still need to be familiarized with the company and the procedures for writing and posting content. Hiring full-time in-house writers can be a good solution for larger companies, but many small businesses cannot sustain the burden of paying another full-time team member. Plus, if the company is only aiming to produce a weekly or bi-weekly blog post, a full-time writer is likely overkill.

3. They want their SEO content writing to be done skillfully.

Even if some members of a business’s in-house staff take the time to learn the basics of SEO content writing, there’s no denying that a full-time professional SEO content writer is going to be much more skilled at incorporating SEO best practices into clear and engaging copy. As an SEO writer, your knowledge of and experience in the field is what sets you apart from the average employee, and a desire for the high-quality content you can produce is ultimately what will push businesses away from completing the work in-house and toward outsourcing to a professional.

4. They want their SEO content writing to be done efficiently.

Because freelance writers are used to working within deadlines, companies are guaranteed that their projects will be completed efficiently. This beats waiting for the one or two employees who have picked up some SEO content writing skills to complete the projects after finishing their other duties.

5. They want to choose their own output frequency.

The great thing about outsourcing is that companies don’t need to stick to a certain number of articles every month. If they find that the frequency at which they are posting is not enough to engage and excite their readers, they can easily increase the number of articles they issue each month. Similarly, if they need to downscale to fit a budget, they won’t have to worry about having a full-time staff member without tasks to complete. Outsourcing to a freelance SEO content writer allows them the freedom to post at the frequency they determine appropriate.


As a writer, it’s important to be looking for opportunities to use your skills. Many businesses are seeking high-quality SEO web content to keep their blogs and websites fresh, compelling, and valuable to potential customers, and understanding the obstacles businesses face can help you partner with them to produce the content they need.

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It’s in the Pages: Reading for Pleasure Makes for Better Writers

Reading for Pleasure Makes for Better Writers

Reading for Pleasure Makes for Better WritersDoes reading for pleasure make you a better writer? It’s a theory that has been tossed around and debated numerous times. Many people maintain that writing is a craft, and that all crafts should begin with an education from the masters—for instance, if you want to be a modern artist, you should go to Florence to study the works of Michelangelo and Da Vinci. Others, as represented below by the esteemed Lil Wayne, will staunchly argue that saturating yourself in the works of others will only keep you from developing your own style.

Honestly, I don’t listen to nobody else’s music but my own. It’s kind of like sports to me. You don’t see Kobe Bryant at a LeBron James game—he just works on his own game. And that’s what I do. I only listen to me, so I can criticize and analyze and all those things. —Lil Wayne

No offense to the creative habits of Lil Wayne (and I swear my disagreement isn’t at all influenced by his use of double negatives), but there is some interesting research that shows reading for pleasure can actually make you a better writer, both mechanically and meaningfully.

Early reading and performance

Research has linked early reading habits with better performance in school-aged children. Cullinan’s “Independent Reading and School Achievement” examines several studies indicating that students who engage in free reading outside of school are better developed in vocabulary, reading comprehension, and verbal fluency, which then translates into practical writing ability. Children who establish reading habits early (at the age of five) exhibit continued academic success in later years. Cullinan states that even “six years of schooling could not make up for the loss children suffered by not engaging in literacy events in their early lives.”

In a study of 230 children, the most academically successful were frequently read to by their parents, were provided with materials and spaces for pleasure reading at home, and visited libraries purely for enjoyment. Assessments of children in grades one to five revealed that “among all the ways children spent their time, reading books was the best predictor of measures of reading achievement in reading comprehension, vocabulary, and reading speed, including gains in reading comprehension between the second and fifth grade.”

A book title recognition test of middle school and young adult students revealed that those who had been most exposed to literature were also the most advanced in vocabulary, spelling, verbal fluency, and general word knowledge. In Writing: Research, Theory and Applications, Stephen Krashen notes that the highest-achieving college students report high levels of pleasure reading, especially in high school, compared to low-achieving students who engage in little to no reading for pleasure.

Krashen concludes that “voluntary pleasure reading contributes to the development of writing ability; it is a more important factor than writing frequency in improving writing.” Some famous examples include Malcolm X and Richard Wright, whose literacy success came not from formal education but from recreational reading.

Reading, language, and writing

Krashen compares the formation of writing ability to the learning of a new language. He states that reading for pleasure is the greatest boon to natural language development; the same goes for becoming an accomplished writer. Languages are best learned by indirect absorption (e.g., reading) rather than overt instruction (e.g., grammar memorization). Krashen calls the art of writing a “special dialect” that, like language, is acquired, not learned. In a paper presented at the RELC conference in Singapore in 2004, Krashen stated that “those who do more recreational reading show better development in reading, writing, grammar and vocabulary. These results hold for first and second language acquisition, and for children and adults.”

The effectiveness of recreational reading on ESL learners can be seen in this case study of a Korean woman and also in this report of Sophia, a Taiwanese girl who immigrated to the United States at the age of six with no real English ability. The Korean woman claims that her prowess in the English language comes not from grammar books but from careful study of the feel and flow of language as she encounters it in literature. Sophia’s case presents some interesting data: her English test scores drop at the end of each school year but skyrocket after a summer vacation full of voluntary free reading.

Like learning a language, writing successfully requires not just mechanical skill but a feel for words. Grammar lessons and exercises in story construction can certainly help fill the holes in a writer’s ability, but they pale in comparison to the foundation of skill that literature gives to aspiring writers. In the words of William Faulkner,

Read everything—trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You’ll absorb it. Then write. If it is good, you’ll find out. If it’s not, throw it out the window.

Exposure to fiction means greater empathy

Good writing employs sophisticated style, a feel for language, and mechanical expertise. But let’s not forget that writing is also an art and a way to connect people across continents and generations. People read to understand life; those who write do so to help others understand it. How can we, as writers, access this world of understanding and empathy to become better writers? The answer is obvious: through reading. Renowned author Neil Gaiman speaks on the effects of exposure to literature:

. . . [The] second thing fiction does is to build empathy . . . Prose fiction is something you build up from 26 letters and a handful of punctuation marks, and you, and you alone, using your imagination, create a world and people it and look out through other eyes. You get to feel things, visit places and worlds you would never otherwise know. You learn that everyone else out there is a me, as well. You’re being someone else, and when you return to your own world, you’re going to be slightly changed.

A good book is good because it is relatable; it taps into the human condition to make its readers feel something. You develop this kind of skill by broadening your own emotional scope through reading.

Like any craft…

Writing requires practice. Reading supplies a foundation of style and empathetic understanding in ways that formal education cannot. Technical instruction (such as the courses offered at GrammarCamp) simply fills in the gaps to help you become an even better writer.

Can I be blunt on the subject? If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.—Stephen King


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You’re Hired: Freelance Writing and Editing Jobs explains all you need to know about freelance writing and editing jobs.

All you need to know about freelance writing and editing jobs explains all you need to know about freelance writing and editing jobs.One of the most appealing qualities of the writing profession is the ability to work from anywhere in the world. With advances in technology, it is now possible to read material written or edited by individuals from across the globe. Another tempting aspect of a career in writing or editing is the opportunity to work on a freelance basis, setting your own hours and employing yourself. In fact, according to the 2012 Freelance Industry Report, nearly half of all freelancers across North America operate in the field of content writing.

However, freelance work is not all fun and games. It requires dedication, discipline, and motivation to tackle an assignment through your own initiative. As well, freelancers often have other full-time careers, depending on the amount of freelance work available.

But what do freelance writing and editing jobs entail, and what are the differences between the two?

Becoming a freelance writer or editor

To begin a career in the writing or editing industry, freelance or not, an education is likely required. Often, freelancers in the field will possess a university degree specializing in English or linguistics. Other freelancers have similar backgrounds, with degrees in such disciplines as journalism, communications, or marketing. You must have a strong grasp of the mechanics of English and the skills required to communicate effectively.

Important traits for the field include clarity in writing, good judgment, initiative, and leadership. It takes more than articulation to thrive in this line of work. Writing and editing require unique personality characteristics, particularly creativity, which is not always needed in other industries but is critical to success in this field.

What to expect

Freelance writing and editing jobs are not for everyone. While creating your own schedule may sound easy, freelancing requires you to take on additional roles. For example, freelance writers and editors also become accountants during tax season. Without a personal payroll department, this responsibility falls on the employer: you. You will need to maintain detailed records and develop a good knowledge of tax laws and the deductions for which you qualify.

Despite the added accountability, freelance writing and editing jobs can be very rewarding. Another benefit of freelance work is the chance to write your own contracts and set your own rates. Keeping an up-to-date portfolio of your best work will show employers that you are knowledgeable, professional, in demand, and capable of setting your own working parameters.

There are some drawbacks to freelance writing and editing jobs, including financial insecurity. Steady work is not always guaranteed. There may be times when you are behind on bills and times when you can’t plan that dream vacation. In the freelance industry, situations can change quickly and without warning.

Most important, when taking on freelance writing or editing jobs, stay passionate and involved in your field. Otherwise, your drive may dwindle, and you may struggle in your work. Keep yourself informed about changes in the industry, and never end your educational journey in your discipline. Constant learning will keep you engaged and prevent burnout on the job.

What’s the difference?

Freelance writing and editing jobs might sound similar, but the nature of the work differs greatly. Freelance writers, for example, are not necessarily limited to the opportunities that appear on job boards and freelance sites. Writers can create pieces out of thin air and sell their work to publishers, producers, or businesses, even when they might not be looking for such material. They can closely watch the market and anticipate what material will sell, which means the freelance writer takes on a much more sales-focused role than an editor does. For the freelance editor, market demand, when low, can be limiting; if no one requires editing services, your workload may suffer.

While the two positions are different, freelance writing and editing jobs do share some similarities. Often, while working on a piece, a freelance editor may take on the role of a writer in revising unclear wording or replacing awkward phrasing. Writers, however, can certainly edit their work, but as the old adage goes, two pairs of eyes are better than one.

Freelance writing and editing jobs are both in demand at companies that employ medical and scientific professionals, as they tend to avoid the softer arts of writing and communication. In addition, with the expansion of English as a second language programs, editors can find ample work handling papers, essays, and documents from ESL learners.

Finding freelance writing and editing jobs

Taking the plunge into the freelancing world can be daunting. It is always useful to look to others who have made the same career choice. How did they overcome the obstacles? What were the biggest challenges? How can you avoid making common mistakes? The Internet, and even blogs, can be particularly useful as resources when you’re looking to follow the lead of others. In the end, though, becoming a freelance writer or editor is as simple as changing your job title on your LinkedIn profile. Getting the word out about your expertise? Now, that’s another article.

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What is Ghostwriting?

What is ghostwriting?

What is ghostwriting?Have you ever wondered how celebrities—surrounded by paparazzi, traveling around the world on tours, and balancing family and relationships—can possibly send out hilarious tweets every five minutes?

In most cases, these celebrities can barely spare a minute for social media or website content. Instead, they hire “ghostwriters”—people who produce content under the celebrity’s name. Many celebrities, businesses, and authors use ghostwriters to regularly produce mass amounts of content in short periods of time. By constantly posting online articles, tweets, blog posts, and other texts on the Internet, major brands keep audiences continuously engaged with the content to bring in revenue for advertisers.

Ghostwriting is not exclusively for celebrities or social media, but it’s easy to conceptualize the author-ghostwriter relationship using the analogy of a celebrity-writer relationship. The author’s name is a brand, similar to a celebrity, company, or product. This brand needs a public image. This image, in turn, needs to be positive and interactive, and one that engages with the audience and keeps it returning to increase traffic for revenue. Because the Internet is a space that offers nonstop communication and access, the brand needs to constantly maintain this image online. This is nearly impossible for one person to accomplish alone. To help the brand keep that attention, popular names will hire workers to maintain this image under the brand’s name. In publishing, the brand name is considered the “author,” while the person who produces the content under the author’s name is the “ghostwriter.” Not all authors use ghostwriters, but it is a common practice in today’s fast-paced publishing world.

Anyone can hire a ghostwriter for whatever part of the writing process needs work. For example, authors with an excellent idea might not have the time to write a book on their own, or they might lack the skills needed to put their ideas into words. This is where ghostwriting comes in: authors will hire a ghostwriter to use their preexisting idea to write the content. Sometimes, ghostwriting can be a way for authors to overcome writer’s block. Ghostwriters can also bring fresh ideas to the piece beyond the author’s initial vision. Whatever the reason, there is a large market for freelance writing work.

The process is collaborative and involves regular communication between the author and the ghostwriter. The author informs the ghostwriter of the requirements for the piece. It is up to authors to decide how much information they decide to give. They can provide the writer with as much as multiple pages of detailed research notes, or as little as a generalized topic that the writer must then research and write about. The two parties then need to build this relationship and maintain regular communication to remain on the same page.

For the author, hiring a ghostwriter provides an opportunity to focus on other aspects of the publishing process. Authors have many other responsibilities, such as promotions, sales, and contract negotiation. Writing in itself takes up a large chunk of the time needed to publish and create a brand. This time could easily be delegated to a professional ghostwriter, allowing the author to produce high-quality work quickly and efficiently while keeping the author’s original voice.

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The Different Types of Ghostwriting

The Different Types of Ghostwriting

The Different Types of GhostwritingEveryone needs to communicate; it’s how we live as humans and how our society has progressed over time. The ability to write and interpret information is a necessary skill, especially when it comes to communicating through various media. In a world of text messages, comments, and blogs, it is crucial to know how to properly convey ideas. These modern technologies have made the written word continuously accessible and ever-changing, which, in turn, has made the ghostwriter an increasingly common and widely used resource for fast and efficient content production.

Ghostwriters are versatile employees who can take on a number of creative and professional roles. However, the strength of ghostwriting can differ depending on the writer’s style, technique, and experience. When hiring ghostwriters, it is important to take their strengths into account. When looking for ghostwriting work, it is important to know your strengths so that you can properly market your services.

Some of the different types of ghostwriting work can be found in the following categories:

Creative work


Although the book’s title implies that the subject is the author, autobiographies can be difficult to write when you are the subject. Famous figures, especially those who lack communication skills, will hire a ghostwriter to compose their autobiography. Ghostwriting lets the writer take an objective look at the subject’s life, thereby allowing for a different—and perhaps more truthful and sincere—portrayal of events.

Family history

As with autobiographies, ghostwriters can study a family’s history without bias. Such ghostwriting also allows for a more objective and comprehensive examination.


Often, a person will have an idea for a great story but will not be able to successfully transfer their thoughts to paper. Other times, the author might not have any writing experience. Hiring a ghostwriter allows the author to turn his or her story ideas into text and bring it to life.


Script and screenplay writing requires skills that are substantially different from typical storytelling techniques. For an author who does not properly understand stage directions, dialogue, or camera angles, ghostwriting can speed up the writing process. Ghostwriters are often hired to write for TV shows with short deadlines.

Professional work

Business reports/records

Businesses will hire ghostwriters to take meeting minutes (or notes), which are kept on file. This is especially important in negotiations, courtrooms, and governmental meetings.

How-to manuals

Though this might be the most tedious area of ghostwriting, comprehensive instruction manuals must accompany many products, including electronics, household appliances, tools, and even medications.


While blogs are typically thought of as online diaries, many are used for advertising, sales, and other marketing objectives. It is therefore crucial for bloggers to regularly post engaging content that will attract readers. Ghost writers can help companies achieve this goal in the midst of heavy workloads and busy schedules.

Medical documents

Researchers and scientists, while experienced and well versed in their fields, may not possess the skills necessary to write medical reports and journal articles. To publicize their research, they will often hire ghostwriters to communicate their ideas and findings.


Politicians, celebrities, and corporate executives might have the charisma to deliver compelling speeches, but they often lack the ability to transfer their thoughts into writing. Ghostwriters will be delegated to write speeches, which can take some of the pressure off the public figures they are ghostwriting for.

Social media

Along with speeches, many public figures and businesses need ghostwriters to manage their social media accounts. Since social media sites are virtual spaces of constant activity, popular brands must create regular content and be prepared to respond to users instantly. Ghostwriting can help.


Businesses, news outlets, and other institutions will send out newsletters at regular intervals to an email list of recipients. Ghostwriters will cover various events, updates, and messages for the recipients of these newsletters.

Technology is always changing and improving. For writers, the options available for ghostwriting are limitless, and the market is growing rapidly. For authors and companies, ghostwriters are a mainstream resource that can significantly affect the success of their work. As long as instant communication continues to remain a vital part of everyday life, there will always be a market for high-quality written work.

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Creating a Great Freelance Writer Team

A group of casually dressed freelance writers.

A group of casually dressed freelance writers. Establishing a competent and reliable freelancing writing team that will bring in clients and get the job done can be a huge headache. Since freelance writers are technically not employees, ensuring quality, consistency, and timeliness are great concerns for business owners. Choosing the right people is important, and there are certain traits you will want to look for in freelance writers. Below are some of these traits, as well as common tips for working with freelancers once you have selected your team.

Ask for a portfolio or sample

A resume or curriculum vitae is not always a good representation of writing skill. When hiring a freelance writer, the first step in the process should be testing his or her abilities. Assign a mock project with a topic that matches your desired style of writing. This will give you a good idea if the freelance writer can follow instructions, research, and write well on the topic. You should have some quality criteria established ahead of time so that you can review the work objectively. In addition, freelance writers usually have a portfolio of previous work they can provide upon request. You will need to review each sample carefully to evaluate quality.

Set clear requirements

You need to communicate with all of your freelancers all the time to ensure projects are completed well and on time. You need to make sure to set out your content expectations regarding style and tone, and you should provide tips and reminders as often as possible to keep your content production on track

Look for variety

When hiring, look for a wide variety of skillsets in your freelance writers. Journalism, SEO copywriting, researching, and blogging are all essential in content development. You will need to put out several advertisements in different places to attract the right applicants.

Provide resources

Do not be surprised if a freelance writer does not understand the field about which you are asking him or her to write. A lack of expert knowledge does not have to mean low-quality content if you provide the proper resources. For research purposes, make blogs, websites, and manuals available to your freelance writers. Also, maintain a freelancer availability schedule to ensure you have the resources you need to complete the projects you have in your queue.

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