Archive | Marketing

Ways to Fail at Social Media

15 Ways to Fail at Social Media Marketing

You’ve accepted the importance of social media marketing for your business. You’ve read all the statistics about the increasing value of social media for your content marketing plan, and you’ve begun integrating social media into your business strategy. Good for you! You’re already in the game. While other people are still trying to figure out […]

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The Honest Guide to Content Marketing Jargon

The Honest Guide to Content Marketing Jargon

Upon entering the always glamorous world of content marketing, I found myself overwhelmed by what I initially thought to be a lot of really important terminology. It seemed for a while like no one was even speaking English; content marketing had a language all its own. Terms like bounce rate, conversion, unique visitors, anchor text, […]

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Top 7 Email Marketing Tools

Top 7 Email Marketing Tools

Email marketing tools provide powerful customer contact channels As with most marketing activities, the Internet offers much more than merely implementing a digital version of paper-based systems. The email system linked to special email marketing tools can run an entire campaign that combines advertising, mail shots, customer tracking, sales conversion, and after-sales service. Check out […]

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