Archive | Marketing

Top 6 SEO Audit Tools

Top 6 SEO Audit Tools

SEO audit tools can help you improve your search engine rankings Search engine optimization (SEO) is the art of designing a website so that its webpages appear in the first pages of search engine results. The position of a webpage in search engine results pages (SERPs) is called its ranking, and a high ranking is […]

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Content Marketing: What Is It, Really?

Content Marketing: What Is It, Really?

Rarely has a buzzword been so, well, buzzy. The term “content marketing” is hot, hot, hot right now (check out what Google Trends has to say about it). “Content marketing is the new SEO” reads one headline. “Content marketing is the new go-to promotional strategy” reads another. All you need to do, so the claim […]

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What is Search Engine Optimization

What is Search Engine Optimization?

If you’re new to doing business online, you’re probably asking yourself, “What is search engine optimization? Is it something I need for my website?” The answer to the second question is an indisputable yes. Whether you write a blog celebrating the daily adventures of your Persian cat or you’re the webmaster for a multinational corporation, […]

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How to Build Your Brand

How to Build Your Brand

We’ll start with the basics: What is a brand, anyway? A brand is a representation of your relationship with your customers. It determines how they view and interact with your business. Put another way, your brand is like a promise. Since the Internet has become a critical place for traffic and information, building an online […]

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