Archive | Marketing

Inklyo.com's three steps for writing SEO web content.

How to Write SEO Web Content in 3 Easy Steps

If you’ve recently put up a website for your business, it will not immediately appear when you search for a relevant keyword in your favorite search engine. To earn your spot on the first page of results, you need to publish SEO web content. Search engine optimization, or SEO, content consists of articles, blog posts, […]

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Inklyo.com describes how to use keywords to improve your SEO writing.

The Ins and Outs of SEO Writing

How to use keywords to climb the search engine ranking ladder Search engine optimization does exactly what the term implies. SEO is all about strategically using keywords to get the best return from your business’s content. Keywords are predetermined terms that reflect the nature of your business and the content you publish online. In SEO […]

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Inklyo.com's seven steps for landing page optimization.

Landing Page Optimization for Your Website

Seven steps for creating an effective landing page A landing page is the page that customers are directed to when they click on your advertisement or search engine result. It is the first page they will see, and it can have a major impact on whether they choose to explore your website or go back […]

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Inklyo.com outlines the seven essential elements for your web content.

What Web Content Should You Include on Your Website?

Today, it is crucial that every business has a presence in the online world. Whatever type of business, service, or product you have, there must be information about it online. Otherwise, you could be overlooked in a competitive market. This is why it is essential that your business has web content that is up-to-date, relevant, […]

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Inklyo.com's six ways to make your product descriptions stand out.

What to Include in Your Product Descriptions

Six things to keep in mind when writing product descriptions One of the most crucial pieces of content your business needs to feature is product descriptions. If you want someone to buy your product, you need to pitch it and make sure they know why your product is the best choice. Unlike in a store, […]

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Inklyo.com's eight tips for effective web content development.

Web Content Development Tips

Eight tips that will bring your content to the next level Help! I know nothing about web content development, but I need to design a website for my business! What do I do? Do not panic. Plenty of people need to design websites, but very few know every technique for optimizing their site. The first […]

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A group of casually dressed freelance writers.

Creating a Great Freelance Writer Team

Establishing a competent and reliable freelancing writing team that will bring in clients and get the job done can be a huge headache. Since freelance writers are technically not employees, ensuring quality, consistency, and timeliness are great concerns for business owners. Choosing the right people is important, and there are certain traits you will want […]

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If your business is looking to increase traffic on your blog, read Inklyo.com's content development tips.

Improve Your Content Development Strategies

The goal of content development is attracting an audience, but this can be difficult to do well. As a content developer, you strive to bring in an audience with your words alone, but you must also use search engine optimization to bring in more traffic. If you’re struggling to keep your audience, you may need […]

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