Website Essentials

Download Our Free Guide to Website Optimization

Start Making Your Website Work For You

  • Website EssentialsUp to 40% of small- to medium-sized businesses do not have a website.
  • Inbound marketing costs 62% less per lead than traditional marketing costs.

It’s time to tap into the effectiveness of inbound marketing. Bring your customers to you by creating great content and a stellar website experience. To do this, you need to have a website that can be found by the right audience, make them stay on your site, and, perhaps most important, convert them into leads and customers.

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In this ebook, we walk you through the many aspects of website optimization, broken down into 25 straightforward steps and covering everything from SEO to link building to creating the right content.

In this ebook, you’ll learn:

  • How to get found online
  • How to create a user-friendly experience
  • How to deliver the right content to the right audience
  • Best practices for calls to action, landing pages, and thank you pages (including examples)