How to Craft a Content Marketing Mission Statement

In theory, content marketing is the perfect form of promotion. It’s affordable, effective, entertaining, and educational. There’s just one problem. It takes a lot of effort. Content marketing, as John Buscall once said, is a commitment, not a campaign. Joe Pulizzi, a seasoned content evangelist with the Content Marketing Institute, said a similar thing last … Continue reading How to Craft a Content Marketing Mission Statement