Tag Archives | conversion rate optimization

A computer displaying online marketing metrics.

The Ultimate Online Marketing Guide for Small Businesses

This comprehensive list of resources is designed to help small businesses navigate the ever-changing world of online marketing. This online marketing guide will answer your questions about ranking on search engines, increasing conversion rates, and growing your presence on social media. See how much easier your marketing process can be with the help of these […]

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Writing Persuasive Web Copy

Writing Persuasive Web Copy (No Jedi Mind Tricks Required)

Star Wars. Responsible for inspiring the most popular Halloween costumes, inciting heated debates over who shot first, and turning chubby, lightsaber-wielding kids into overnight YouTube sensations. Among the Ewoks, droids, stormtroopers, and starships, one iconic image sums up the Star Wars empire (pun intended): Luke Skywalker and Darth Vader’s clashing green and red lightsabers, locked […]

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What Your Competitors Can Teach You About Website Optimization

What Your Competitors Can Teach You About Website Optimization

In 2010, Simon Sinek’s TED talk about the Golden Circle of marketing took intellectuals and business-minded Internet audiences by storm. Labeled like something out of Greek mythology and sounding at first like holistic cutesy talk, the Golden Circle is actually grounded in specific behavioral science, and it quickly transfixed audiences. Sinek’s theory illustrates an approach […]

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The 12 Biggest Website Mistakes You Can Easily Avoid

The 12 Biggest Website Mistakes You Can Easily Avoid

Websites. These days, it seems like almost every business has one. From your favorite local sushi place to your tried-and-true bookstore, every business, big or small, can be found online. Businesses today need to have an online presence if they want to reach potential buyers. This presence includes having a variety of social media accounts, […]

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Inklyo.com's seven steps for landing page optimization.

Landing Page Optimization for Your Website

Seven steps for creating an effective landing page A landing page is the page that customers are directed to when they click on your advertisement or search engine result. It is the first page they will see, and it can have a major impact on whether they choose to explore your website or go back […]

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Inklyo.com outlines the seven essential elements for your web content.

What Web Content Should You Include on Your Website?

Today, it is crucial that every business has a presence in the online world. Whatever type of business, service, or product you have, there must be information about it online. Otherwise, you could be overlooked in a competitive market. This is why it is essential that your business has web content that is up-to-date, relevant, […]

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