Tag Archives | inbound marketing

Why Start a Blog? 4 Great Reasons

Why Start A Blog? 4 Great Reasons

Sure, you’ve heard of blogging. Maybe you’ve even tried it once or twice. With everything else you have on your plate, however, you’re probably thinking it’s a waste of time. The truth is, starting a blog is one of the best marketing tactics for your business. Blogging has tons of great benefits, from increasing your […]

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Content Marketing: What Is It, Really?

Content Marketing: What Is It, Really?

Rarely has a buzzword been so, well, buzzy. The term “content marketing” is hot, hot, hot right now (check out what Google Trends has to say about it). “Content marketing is the new SEO” reads one headline. “Content marketing is the new go-to promotional strategy” reads another. All you need to do, so the claim […]

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How to Craft a Content Marketing Mission Statement

In theory, content marketing is the perfect form of promotion. It’s affordable, effective, entertaining, and educational. There’s just one problem. It takes a lot of effort. Content marketing, as John Buscall once said, is a commitment, not a campaign. Joe Pulizzi, a seasoned content evangelist with the Content Marketing Institute, said a similar thing last […]

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A Beginner’s Guide to Content Strategy

Using content as part of a marketing strategy requires time, expertise, planning, and proper management. Don’t produce bad content. Plan for the publication and distribution of unique, relevant, and engaging content through the implementation of a content strategy. What is a content strategy? There are a number of definitions for content marketing floating around the […]

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Inbound Marketing Explained in Three Easy Steps

Inbound marketing is one of the best ways to attract and nurture new leads and potential prospects. When executed properly, this permission-based marketing tactic drives relevant traffic to your website, turning visitors into prospective customers and converting leads into sales. This method of attracting qualified traffic to your website is both effective and efficient. So, […]

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