Tag Archives | inbound marketing

Why Start a Blog? 4 Great Reasons

Why Start A Blog? 4 Great Reasons

Sure, you’ve heard of blogging. Maybe you’ve even tried it once or twice. With everything else you have on your plate, however, you’re probably thinking it’s a waste of time. The truth is, starting a blog is one of the best marketing tactics for your business. Blogging has tons of great benefits, from increasing your […]

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Content Marketing Plan

How to Write a Content Marketing Plan in 7 Steps

Once you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unlikely that customers will just happen to stumble upon your website and engage with your business. You have to be the one […]

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Content Marketing: What Is It, Really?

Content Marketing: What Is It, Really?

Rarely has a buzzword been so, well, buzzy. The term “content marketing” is hot, hot, hot right now (check out what Google Trends has to say about it). “Content marketing is the new SEO” reads one headline. “Content marketing is the new go-to promotional strategy” reads another. All you need to do, so the claim […]

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Inklyo.com's eight tips for effective web content development.

Web Content Development Tips

Eight tips that will bring your content to the next level Help! I know nothing about web content development, but I need to design a website for my business! What do I do? Do not panic. Plenty of people need to design websites, but very few know every technique for optimizing their site. The first […]

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Inklyo

How to Craft a Content Marketing Mission Statement

In theory, content marketing is the perfect form of promotion. It’s affordable, effective, entertaining, and educational. There’s just one problem. It takes a lot of effort. Content marketing, as John Buscall once said, is a commitment, not a campaign. Joe Pulizzi, a seasoned content evangelist with the Content Marketing Institute, said a similar thing last […]

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A Beginner’s Guide to Content Strategy

Using content as part of a marketing strategy requires time, expertise, planning, and proper management. Don’t produce bad content. Plan for the publication and distribution of unique, relevant, and engaging content through the implementation of a content strategy. What is a content strategy? There are a number of definitions for content marketing floating around the […]

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Inbound Marketing Explained in Three Easy Steps

Inbound marketing is one of the best ways to attract and nurture new leads and potential prospects. When executed properly, this permission-based marketing tactic drives relevant traffic to your website, turning visitors into prospective customers and converting leads into sales. This method of attracting qualified traffic to your website is both effective and efficient. So, […]

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