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Don’t Neglect Your Resume Cover Letter

Image Credit: Pixabay

 

Recently, I was helping out both my daughter and a friend with the job application process. During this period, I was reminded of how the focus among most job applicants is almost entirely on the resume or CV. Most often, the cover letter gets lost in the rush to apply, treated as an annoying last minute must-have afterthought. I think this is a fundamental mistake that a lot of job applicants make.

After all, the cover letter is normally placed on top of the resume or CV; it’s the first thing the recipient sees. So, if yours is poorly written, shoddily formatted, or obviously deficient in any other way, you have already sabotaged yourself before the reader even glances at your resume. By submitting a weak cover letter, you’ve already told them something about yourself that is less than complimentary.

Remember: resume cover letters are used for one purpose only — to introduce yourself to a prospective employer. The most common mistake I see in cover letters that are sent to me for editing is that many tend to repeat verbatim almost exactly what the attached resume or CV already contains.

A resume cover letter should be a concise one-page summary that introduces you, explains why you are writing, summarizes your key skills, abilities and experience (as they relate to the specific job at hand), and asks the recipient to get back to you. Its main purpose is to capture the attention of the recipient enough to get that person to look at the attached resume with interest. Let’s look at some important tips:

1. Address It To A Specific Person
Even when sending an unsolicited resume to a company you should take the time to find out the name of the appropriate person and write the letter to that person. At least it will reach their office. Resumes sent to “Dear Human Resources Manager” or “To Whom It May Concern” are almost always a waste of time. Name someone specifically and it will at least make it into an in-basket. Sometimes you will be given a specific name or title to which you should address your letter. Use it — and make sure you spell it correctly! If you’re not sure about gender, avoid guessing, and leave off the Mr. or Ms.

2. Keep It Short and Focused
Remember, your resume already says it all. Keep the letter short and focused and don’t repeat verbatim what is already in the attached resume or CV. NEVER exceed one page in a cover letter.

3. Be Enthusiastic
Express your interest in the job and the new company with enthusiasm. Show that you really want the job, and that you would really like to work for that particular company.

4. Focus On Needs Of the Employer
Throughout your cover letter make it clear that you are interested in the needs of the employer. You are there to help them. You are part of the solution. Try to make this the message of your entire letter.

5. Show That You’ve Done Your Homework
Demonstrate a good knowledge of the company and industry for which you are applying. A one-liner, or a phrase or two in the appropriate place in your letter that shows you are interested in that company, and you understand the problems it faces, will give you instant credibility (i.e. do some simple Internet research).

6. Use the Appropriate Buzzwords
Every organization has its own ways of doing things and its own lingo. Look through key documents such as annual reports, corporate websites, etc. Try to spot key words, terms, and phrases that are often repeated. Every company has them. Use as many of these hot buttons as you can in your cover letter – where appropriate, of course. For example, if the “Message From the CEO” in the annual report mentions the phrase “action plan for the future” three times, make sure you work that term into your cover letter in an appropriate place. Don’t overdo it, of course. Just demonstrate that you’ve done your homework.

7. Summarize Your Skills and Abilities

If possible, without making the letter too long, summarize your overall skills and abilities as strengths as they relate to the company you’re applying to. Try to relate them directly to the requirements listed in the job ad or poster. This can make them stand out in a way that they wouldn’t, if they were buried in the resume or CV.

8. Get It Right
Make sure that your cover letter is free of spelling and grammatical errors. Allowing those types of mistakes to creep into your one page cover letter is a major credibility destroyer. Sloppy and unprofessional are NOT the first impressions you want to give to the reader before they even look at your resume.

The challenge of course, is to try to address all of these points in a four or five paragraph letter. It can be done!

To see a fully-formatted “real-life template” of a resume cover letter, click on the following link:
http://www.writinghelp-central.com/cover-letter.html

 

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How To Keep A Letter On One Page

Image Credit: Pixabay

One of the key pieces of advice I include in all of my letter writing kits is that you should always try hard to keep a letter on a single page.

Regardless of the subject of your letter, you should be able to make your key point(s) on one page. That doesn’t mean that you won’t sometimes have supporting documents as attachments. However, even in cases where attachments are necessary, you should always try to make the covering letter a one-pager.

I’m sure you’ve received letters that overflow onto a second page for the sake of a few words or a sentence or two. Such letters tends to look very tacky and unprofessional, and they’re very wasteful to boot. So try to avoid doing that when you are writing your own letters – especially business letters.

Nowadays it’s easy to do this. With standard word processing software there are a number of handy little tricks that you can use to help squeeze your letter (or other document) onto a single page.

So, here are some page squeeze tips:

  • Move both the left and right margins out about 1/4 in. closer to the edge of the page. No more than that, however, as it will look too obvious.
  • Move the top and bottom margins out about 1/4 in. closer to the edge of the page. Again, no more than 1/4 in.
  • Take a good look at your draft letter and see if there are any paragraphs that have an ending sentence that overflows onto an additional line for the sake of one or two words. If so, make a minor edit or two in the paragraph to shorten it a little so that it will no longer overflow onto the following line. Don’t forget to reread to make sure it still makes sense!
  • Another thing you can do is, try reducing the size of the font size by 1 point, say from 12 to 11 points. Note: your font size should never be smaller than 10 points.

If your letter still doesn’t fit, but it is close, there’s one final thing you can try if you are the author of the letter. Go back and edit it one more time. Look for redundant thoughts and phrases, or those that can be combined into one sentence rather than two. Is every word and phrase absolutely essential to your message? You’ll be amazed at the space savings that this final edit process can result in.

Try the above methods in sequence, one-at-a-time, checking each time to see if your latest change has done the trick for you.

Posted on 15 Comments

Why You Should Develop Your Practical Writing Skills

Did you know that the ability to write for practical purposes can be a very important and powerful ability? Really! Becoming proficient at letter writing, for both business and personal purposes, can help you advance in many different aspects of your life.

As evidence of this, the following paragraphs describe a real-life example from my recent past.

I own (and live) in a unit in a multi-unit condominium building. As with most condo buildings, mine is managed by an elected committee of co-owners. About two and one-half years ago, I was asked by members of our condo board if I would be interested in running for election to the committee at the annual general meeting. Having never done that before, I thought I would give it a try, so I agreed to run and I was elected. I ended up staying in that position for two years before I decided to resign and move on to other things; about six months ago.

What does this have to do with writing, you might be asking right about now? Everything actually! Early into my two-year term as a member of the condo management board, I realized that writing letters and support documents was one of the most important activities for the efficient day-to-day functioning of our building. These documents include such things as numerous letters and notices to residents, instruction lists and checklists for janitorial staff, as well as letters to contractors and government bodies.

So, after I resigned from the board I compiled a group of the most common types of condo-management letters and notices and turned them into generic examples so that I could post them online. I believe that such “real-life examples will help a lot of people who are involved in the management and administration of their building; whether it’s a condo building, a co-operative, or a rental building.

Even if you aren’t directly involved in such activities, I suggest you take a look at some of the examples I have posted so that you can get a clear idea as to how important practical writing skills can be, and why you should continue to develop yours.

Remember, this is just one example of how strong practical writing skills can be important in your day-to-day life.

Here’s the link to the condo management letters article and samples:
http://www.writinghelp-central.com/condo-letter-samples.html

 

Posted on 13 Comments

Get That Application Letter Right

Application Letter

There are two main types of application letters; job application letters and college admission application letters. These letters are very important because they are the first thing about you that the addressee of the letter will see. That’s right; they will see your application cover letter before they have had a chance to review the detailed application support material that is normally attached or enclosed. So, if you mess up the covering application letter you already have one strike against you even before they look at your support material.

Also known as letters of application, or application cover letters, these letters should normally be short one-pagers that do three key things:

  1. Introduce the applicant by name and title.
  2. State clearly and specifically, the position or program for which the applicant is applying.
  3. Briefly summarize the primary reason(s) why the applicant should be accepted for the job or program for which they are applying.

Although one page is ideal, in some situations a second page may be needed to cover all of the relevant information. For example, some college and university programs may dictate a number of specific points they want covered in the application letter, making a slightly longer letter unavoidable. Nevertheless, except whenever impossible, an application cover letter should not exceed two pages.

Job-related application letters are usually accompanied by a resume or CV. In college admission situations, the application letter normally covers an overall application package, as per the requirements of the institution.

Important:
Over the years we have been asked to review/revise many different application letters for both employment and college program admission. The single biggest strategic mistake that we see in many of the letters  is that the writer has not made a point to find out the specific individual (and/or position) to whom the letter should be addressed. If it is a serious application letter, you need to take the time and trouble and find out exactly to whom you should be writing. Generally speaking, an application letter addressed “To Whom It May Concern” just won’t cut it. If you do that, you will be shooting yourself in the foot.

Image credit: Pixabay.

 

Posted on 15 Comments

Introduction Letters Are Important Business Letters

Introduction letters

For years now, the most requested letter samples and templates have been different types of “introduction letters” or “letters of introduction.” As usual, there is a lot of confusion as to exactly how one defines “introduction letters,” and how best to write them. Many times, people have sent their draft letters for editing and/or revision, referring to them as introduction letters, when they were actually something else. Typically, these have included such letters as: job application letters, cover letters, recommendation letters, and reference letters, among others. These of course are all legitimate letter types, but they ARE NOT introduction letters.

Below is a quick review of what “introduction letters” are all about, and how best to approach writing one.

Introduction Letters Defined

In general, an “introduction letter” or “letter of introduction” is quite simply a letter that is used to introduce one party to a second party. There are three main types of business introduction letters: business-to business, business-to-customer, and personal introduction letters.

Business-to-Business Introductions Letters

These types of introduction letters are used to introduce a company, or one of its representatives, and/or its products or services to another company or organization. Examples: introduce new sales representative, new product, new branch manager, etc.

Business-to-Customer Introduction Letters

This type of introduction letter introduces a company or organization and/or one of its products or services to individual clients and/or consumers. Examples: introduce new product/service, new dealership, new location, etc.

Personal Introduction Letters

Personal introduction letters are used to self-introduce the author to the addressee, or the author can write one to introduce someone else who they know. Examples: introduce former colleague, introduce former employee, introduce a friend or neighbor, self-introduction of independent sales rep to new customers, etc.

Of the above, the most commonly written introduction letter is the business-to-business introduction letter for a wide variety of business types and situations.

How To Write An Introduction Letter

Regardless of which one of the above types of introduction letters you may need to write, the approach to writing one is essentially the same. To see real-life samples of more than 20 introduction letters click on the following link:

http://www.writinghelp-central.com/business-introduction-samples.html