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22 Tools and Blogs for the Savvy HR Professional

HR Professional

HR Professional

As an HR professional, you wear many different hats—especially when you are operating within a small business.

Your daily tasks probably include things like managing schedules, resolving disputes, sorting through mountains of resumes, and running interference between management and employees, all while ensuring that your company is a great place to work.

As more Baby Boomers retire and the skills gap increases, finding the right employees and talent is becoming harder and more competitive. HR is no longer a backend operation; it is central to the overall strategy and success of the business.

With so many responsibilities and so little time, we thought we would streamline the process by compiling a list of tools that will make your life as an HR professional easier.

Email Organization Software

First things first: organizing that overflowing inbox. There are tons of great tools to help you get your inbox under control.

  1. Google Inbox: If your business uses Gmail as its primary email system, this tool is a must. It is an email organization system that can be integrated on both your phone and computer so that everything is easily accessible. Watch this video to learn more about what it can do for you.

Price: Free

  1. SimplyFile: If your business uses Outlook as its primary email software, then SimplyFile is the tool for you. It acts as your own personal email filing assistant. Its advanced algorithm learns your filing habits and can file emails automatically after a training period.

Price: Free

Employee Training Courses

Making sure employees are properly trained can be daunting. Standardize the process with some helpful courses that are applicable to professionals in every field.

  1. ProofreadingCamp: Whether your employees are communicating within the office or with suppliers and clients, they must be able to communicate clearly and accurately to avoid causing confusion or seeming unprofessional. The expert editors at Scribendi.com designed the course, so you know that what you are learning is correct and the best quality.

Price: $199

  1. Microsoft Office Training: Make sure everyone is working as efficiently as possible by utilizing the many features of Microsoft Office. This Ultimate Microsoft Office 2016 Training Bundle is a comprehensive guide to Excel, Word, PowerPoint, and Access, sold through Udemy. Udemy also offers in-depth courses for specific software in the Microsoft Office Suite.

Price: $205

Scheduling Software

Depending on the size of your organization or the typical hours your employees work, Excel spreadsheets might not be cutting it. Luckily for you, there is some great scheduling software available.

  1. Setmore: This scheduling tool is great for scheduling employees within a small business. With widgets that you can integrate onto your Facebook page and website, it can also be used for booking appointments.

Price: Free

  1. Sling: Scheduling shift work is a challenge for HR professionals. Sling allows you to craft schedules faster, notifying you of double bookings and time-off requests and allowing you to communicate with employees through the app.

Price: Free

Payroll Software

Make payroll much simpler with a tool that tracks employee hours, benefits, time off, taxes, and more. Not only will a payroll software streamline your processes but it will also ensure your employees get paid on time.

  1. Wagepoint: This payroll software is great for small businesses that need to automate their payroll system. Employees get paid on time, every time.

Price: ($20 + $2/employee)/payroll

  1. Employee Based Systems (EBS) Payroll: This flexible and intuitive system makes payroll easier by helping you manage all the tasks associated with processing payroll.

Price: Custom

Communication

Depending on the structure of your organization, communicating through email might not be cutting it. Whether you are managing independent contractors or remote employees, a more advanced system may need to be put in place. Here are some great options.

  1. Slack: Slack is a communication tool that can be used on your phone or computer. It allows you to organize people into groups, message other users, and send entire files. Slack integrates disparate platforms—from phone to text message to email—into one streamlined tool.

Price: Free (with paid premium plans)

  1. Skype: Although it’s not new, Skype is a tried-and-true video conferencing platform that is especially useful when working with remote employees (think performance reviews, meetings, conferences, etc.). It is also a great tool for conducting long-distance interviews, as many people already have accounts (and if not, they can sign up for free).

Price: Free

Brainstorming and Note Taking

Ever have a great idea that you somehow manage to forget 10 minutes later? These tools help you to preserve your brilliant ideas as you think of them.

  1. Mindly: Trying to organize an event or project? It can be hard to set priorities, goals, and plans. Luckily, the people at Mindly created an easy-to-use mind-mapping tool that enables you to visually organize your thoughts by color and task.

Price: Free

  1. Google Keep: Google Keep is an app that you can also download onto your computer. Jot down notes, ideas, and to-do lists quickly and efficiently. It has several systems of organization and connects with Ask Google for Android users, letting you take notes verbally.

Price: Free

  1. MindMeister: This mind-mapping software helps you create stunning visuals, assign tasks, and collaborate with other employees to create beautiful presentations.

Price: $15/month (business version)

Recruitment

Recruitment can be a long process, especially if your industry has a high turnover rate. Recruitment software can increase your chances of finding the perfect candidate.

  1. iCIMS Recruitment Software: This software has “Hire Expectations” for your company, allowing you to share job openings and find the best candidates more easily.

Price: Custom

  1. Workable: Streamline the recruitment process with Workable. It utilizes job board advertising, social media, sourcing tools, and referrals to find job candidates. It also helps you to schedule interviews, rate interviewees, and share information with your team.

Price: $50/job/month

  1. Zoho Recruit: This tool is great for HR professionals who have to sift through a lot of applicants. It allows you to format resumes, send emails, make calls, manage groups, and post to multiple job boards. You can also customize the layout to your liking.

Price: $25/month

The All-in-One

If your HR department is a one-person operation, as is the case in many small businesses, then it may be worth investing in an all-in-one automated HR solution.

  1. BambooHR: This Human Resources Information System (HRIS) streamlines HR tasks so you can focus on other aspects of your business. It ditches traditional spreadsheets, makes hiring easier, reduces the amount of paperwork you need to do, and has built-in scheduling software.

Price: Custom

  1. SutiHR: This all-inclusive HRIS program manages recruitment, benefits, training, scheduling, payroll, and performance reviews.

Price: $2–$8.50/user/month

  1. EffortlessHR: This HR management system includes an employee portal, a time clock, an applicant tracking system, file storage, and more.

Price: $39/month

HR Blogs

Stay up to date with news, laws, and industry information with the help of these blogs.

  1. The HR Bartender: Need to find information quickly? The HR bartender’s resource list answers many hard questions HR professionals face every day.
  2. Workology: This blog offers HR advice based on your position in a company, from interns to executives.
  3. The HR Daily Advisor: Here, you can find HR news, technology, advice columns, and resources to answer pressing questions you might not have realized you had.

We hope these tools will help you navigate the day-to-day HR activities that are so vital to your organization. Which HR tools do you already use that you can’t live without? Let us know on Facebook or Twitter!

Image source: Nosnibor137/BigStockPhoto.com Incoming keywords: HR professionals, HR tools. HR resources

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How to Write a Content Marketing Plan in 7 Steps

Content Marketing Plan

Content Marketing PlanOnce you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unlikely that customers will just happen to stumble upon your website and engage with your business. You have to be the one to put it out there and draw customers to your site. The best way to do this is by using a content marketing plan.

Instead of traditional advertisements that tell audiences what to do, the new and better way to attract customers is to show your audiences what to do. To do this, you need to create informative content that shows readers the benefits of your product or service without directly telling them to buy it. Given the growing number of businesses using content marketing plans, this is clearly a very effective way of making your business known and increasing its sales.

So how do you write a content marketing plan?

1. Set a goal

Figure out what it is you’re trying to achieve with your content. Are you trying to get traffic to your site? From what source? How much? How often? Be specific. Once you have an objective in mind with your content marketing plan, you can create content to fit this goal.

2. Figure out your audience

There is going to be a certain type of audience you want to reach out to. It’s called your demographic. Before you write your content, make sure you have a clear picture of your ideal customer so you can direct your topics and writing style to this potential reader.

3. Find out what’s popular and trending

Check out what other businesses are doing with their content marketing plans so you can get ideas for your own strategy. Try to figure out the types of articles that most customers are reading, and what kinds of content businesses are publishing to become popular. Then write about relevant topics that will interest your audience.

4. Write a good variety of content

When writing your content, make sure to vary the type of article, the topics, and the medium that you use. With the Web full of fast-paced, interesting content, customers will get easily bored if you constantly publish the same articles. Offering different types of content will attract different types of customers in your demographic and increase your following.

5. Write with SEO in mind

A great way to get your content seen online is to use search engine optimization (SEO) to increase your ranking on search engines. To improve your visibility in searches, use specific keywords and phrases in your content that will direct searches to your website. But please, make sure your content is well written and interesting, because articles will be flagged and punished by search engines if they are stuffed with keywords. Writing and publishing SEO content properly will attract readers to your content while maintaining your website’s integrity.

6. Share on social media

Social media are hubs for news and information and have become a popular way of finding content. To spread your content among all of your customers and reach out to other circles, you need to make sure you have a constant presence on social networks. You can achieve this by publishing your content on multiple platforms.

7. Evaluate metrics and use them to improve

Once you’ve published the content from your content marketing plan, you need to ensure that it’s achieving your initial goal. The best way to figure this out is to look at the metrics, such as how many customers have engaged with your content by taking actions like sharing on social media, visiting your website, or purchasing your product or service. You can then use this information to improve your content marketing plan.

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How to Use Newsletters for Awesome Customer Service

How to Use Newsletters for Awesome Customer ServiceNewsletters are an ideal way to connect with your customers. If a customer has opted in to your newsletter, they want to hear from you. You want to make the best use possible of that indication of interest and trust.

Newsletters speak directly to your customers and help build a relationship. A great strategy for achieving this is to send out a customer service-oriented newsletter that shows your business’s dedication to their needs.

Here are some ways to do that in your newsletter:

Provide news and updates that are relevant for the customer

You know it’s great that your company got that award and all, but that should not be the feature story of your mailout. The top story (which is the one that customers are likely to see if they click open your email) should be about something that will help the customer solve her problems.

The more often your customer sees copy that helps him, the more likely he is to click open your next email, and your next, and he might even start scrolling down to see your other stories — like that one about the award that shows how amazing your company is at doing what it does.

Show how your product or service can benefit the customer

Pop quiz! Which works better:

A) We’ve just released a new social media feature. It works with Facebook and Pinterest, and you can find it in your Dashboard under Social.

B) Save time! We have just released a new Facebook and Pinterest posting option that will cut your status updating time investment by a third.

Clearly B wins, but why? Because A was a description of the features, and it didn’t explain why the client should care. The second version works because it describes the benefit to the customer. Your customer service newsletter should always provide information about your product or service in terms of the benefits it offers.

Show how your business affects the community at large

If your business has a presence at local events, fundraisers, and other community activities, this is perfect content to include in your customer service newsletter as a second or third story. Your participation in the community lets the public know you have an interest in matters beyond your business. The contributions your business can make to the community show your dedication to maintaining a healthy relationship with your customers.

Feature an employee

To help build the relationship you need with your customers, make your business real! Small writeups about the people at your company adds that human touch and it will help customers build a strong emotional connection with your company. Customers will see that there are actual people in your business who care about their needs.

Update customers on internal changes that affect them

If your company changes policies, it’s a good idea to inform your audience of these changes via your newsletter. This includes good news and bad news. Indeed, proper handling of bad news (e.g., getting out in front of the story, explaining what you’re doing and why, etc.) will make your company even more trustworthy, because you’re being transparent. It’s always reassuring for customers to know that you care about their interests too, not only about the revenue they provide.

Ask for feedback

Building a relationship requires effort from both sides, which is why it is important that your business try to encourage customers to interact with the newsletter. By making your business open to constructive criticism, you can generate a public response that will indicate if you’re meeting customers’ needs. If you’re not, you can change your business in various ways to try to satisfy the customers and maintain their interest. Encourage them to respond to your newsletters with feedback, and then act on the feedback. This will show that your business is committed to keeping your customers satisfied.

Good customer service is an important part of making your business successful, and a great way to ensure that your business is providing the best possible service is through your newsletter. Newsletters dedicated to customer service will help build solid customer relationships, show that your business is constantly working for the customers, and can help improve your bottom line.

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How to Create a Content Strategy

How to Create a Content Strategy

How to Create a Content StrategyBefore you can begin marketing your business online, you need to create a strategy that outlines exactly how your marketing will work. Just like any goal, establishing an online presence is a process that needs to be planned out, step by step. This way, you can use the content to spread your business’s name and help your business grow. A content strategy is a plan that you can use to determine what content you publish, when to publish it, what platform you use to publish it, and what it will achieve.

Creating content is a great way to promote your business. And methodically planning out what content you will present to your customers will help you shape the message you want to convey. This a huge part of building your brand.

So how can you create an effective content strategy? Here are four steps to consider:

Determine your business’s goals

The best way to plan out a content strategy is to start with very, very specific goals. Why specific and not broad? Beginning with the end in mind will help you to work backward and create clear, actionable steps to get there.

A good goal might be something like: I want to have a ten percent increase in leads for product X by the end of next quarter.

Do you see how that immediately makes everything so much clearer? Instead of floundering around wondering what content to produce and then hoping it somehow goes viral, you’ve already made some decisions. You now know that if you’re going to get an increase in leads for product X, you’ve got to create content related to product X. And you also know that if you want to increase leads by a specific number by a certain date, you’ll have to produce Y amount of content and promote it by Z amount.

To be sure, there are still a few unknowns in the preceding paragraph. For example, it can take time for content to help your organic search traffic, and it might be difficult to estimate just how many pieces of content you’ll need to bump the lead count. You’ll have a better idea of how your content is received as time goes on. But by basing your content strategy on business goals, rather than using the so-called “spray and pray” approach, you’ll get results much, much faster.

Determine your audience

Choosing a specific demographic group for your content is an extremely important part of disseminating your message. Figuring out the exact target group can help you determine what types of content should be shared, what medium you should share it through, and even the specific phrases you need to use.

Specific phrases? Really?

Definitely!

If you want your audience to be your customers, then you have to speak their language. For example, let’s say you sell high-end audio equipment, and you’re trying to grow your sales revenue. You could create several highly technical articles targeted at the sound geeks who get into heated debates over the best speaker cables to use. But are those the people who are coming to your store, or visiting your website? What if the people doing that are saying things like “I want something really good, but I don’t know where to start” or “All of this seems so intimidating!” If you use similar language when creating a piece of content that solves a problem your audience has, your audience will feel that you are speaking directly to them.

Your content needs to cater to the needs of your audience, so you need to keep their interests in mind when you plan the content you intend to share with them. The more you know about your audience, the better the experience they will have when engaging with your content.

What format and why?

One of the most cost-effective pieces of content to produce is an article, especially if you outsource the writing part of it to allow your team to concentrate on their core skills. However, other types of content might be appropriate to your audience. You could produce an infographic, a video, an ebook, or an email course. Again, think of your audience and their needs. What format best serves them?

How will you share it with your audience?

To reach your demographic, you need to share your content in a place that your customers will frequent. If your audience doesn’t know a Tweet from a twit, there isn’t a lot of point spending time promoting your content on Twitter, is there?

Take the time to find out where your customers hang out. You can do that by asking your sales staff, your customer service teams, checking your referral logs in your website analytics, and even just straight up asking your customers via a poll, or in a direct conversation.

Having a good long think about these factors will help you figure out your content strategy. And remember, a long term strategy beats short term tactics any day.

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How to Build Your Brand

How to Build Your Brand

How to Build Your BrandWe’ll start with the basics: What is a brand, anyway?

A brand is a representation of your relationship with your customers. It determines how they view and interact with your business. Put another way, your brand is like a promise.

Since the Internet has become a critical place for traffic and information, building an online relationship with your customers through a brand is imperative as you strive to make your business successful. To improve this relationship, you need to make sure your business is doing everything possible to build the brand and create a reputation.

So how do you use branding to build your business? How do you create a positive image so customers will feel a connection and sense of loyalty?

Think about your customers first

Before you can think about how your business will look online, determine what your customers want. Think about what will appeal to your customers when you start devising a business marketing strategy. For example, the types of colors that would attract them, the kinds of messages they like to hear, and the kinds of products they’re likely to buy. Once you have an idea of what your customers want in a brand, you can craft your image for them.

Think about what makes you unique

Before your customers can figure out why they’re going to choose your business over another one, you need to determine what makes it stand out among the rest. When you pinpoint your company’s strengths, you can use them to your advantage when creating your brand. On the Internet especially, your business needs to distinguish itself from all the rest, and promoting what makes you unique is the best way to market your business.

The logo

Logos are an excellent tool to help craft your image. Logos are symbols and they can generate an emotional response from your customers, if you build the right context around them. What emotional response do you want from your customers? A feeling of calm or confidence? Excitement? Strength? Think about how you feel about your business. How can you translate that into a logo?

The slogan

To your customers, your brand represents a message, or a set of values, that they can internalize when they purchase your product. A slogan can help your brand create this message. The one-line slogan that you choose will be how customers remember your business and identify with it through a single idea. Incidentally, you don’t have to have a slogan, and you don’t have to use the same slogan forever either. Most of the hamburger chains you know and love change their slogans for every campaign.

Get your brand out there

Once you have your desired image for your brand, you need to make your business widely known. This means putting your brand in front of your customers everywhere they’re likely to be. Forbes publishes a list of the world’s most valuable brands, and you probably know most, if not all of them. Consider where you’ve seen their advertisements, and then consider who they’re trying to reach. How can you apply that process to your own brand?

Consistency

Brands become familiar over time, and can even provide a sense of comfort. Once you build a brand, you build a relationship with your customers that rests on a foundation of reliability and consistency. So long as you maintain that consistency, you will be able to maintain your relationship with your customers and build a brand following online. And that, as you can see by the numbers on that Forbes list, can be worth millions.

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What is Ghostwriting?

What is ghostwriting?

What is ghostwriting?Have you ever wondered how celebrities—surrounded by paparazzi, traveling around the world on tours, and balancing family and relationships—can possibly send out hilarious tweets every five minutes?

In most cases, these celebrities can barely spare a minute for social media or website content. Instead, they hire “ghostwriters”—people who produce content under the celebrity’s name. Many celebrities, businesses, and authors use ghostwriters to regularly produce mass amounts of content in short periods of time. By constantly posting online articles, tweets, blog posts, and other texts on the Internet, major brands keep audiences continuously engaged with the content to bring in revenue for advertisers.

Ghostwriting is not exclusively for celebrities or social media, but it’s easy to conceptualize the author-ghostwriter relationship using the analogy of a celebrity-writer relationship. The author’s name is a brand, similar to a celebrity, company, or product. This brand needs a public image. This image, in turn, needs to be positive and interactive, and one that engages with the audience and keeps it returning to increase traffic for revenue. Because the Internet is a space that offers nonstop communication and access, the brand needs to constantly maintain this image online. This is nearly impossible for one person to accomplish alone. To help the brand keep that attention, popular names will hire workers to maintain this image under the brand’s name. In publishing, the brand name is considered the “author,” while the person who produces the content under the author’s name is the “ghostwriter.” Not all authors use ghostwriters, but it is a common practice in today’s fast-paced publishing world.

Anyone can hire a ghostwriter for whatever part of the writing process needs work. For example, authors with an excellent idea might not have the time to write a book on their own, or they might lack the skills needed to put their ideas into words. This is where ghostwriting comes in: authors will hire a ghostwriter to use their preexisting idea to write the content. Sometimes, ghostwriting can be a way for authors to overcome writer’s block. Ghostwriters can also bring fresh ideas to the piece beyond the author’s initial vision. Whatever the reason, there is a large market for freelance writing work.

The process is collaborative and involves regular communication between the author and the ghostwriter. The author informs the ghostwriter of the requirements for the piece. It is up to authors to decide how much information they decide to give. They can provide the writer with as much as multiple pages of detailed research notes, or as little as a generalized topic that the writer must then research and write about. The two parties then need to build this relationship and maintain regular communication to remain on the same page.

For the author, hiring a ghostwriter provides an opportunity to focus on other aspects of the publishing process. Authors have many other responsibilities, such as promotions, sales, and contract negotiation. Writing in itself takes up a large chunk of the time needed to publish and create a brand. This time could easily be delegated to a professional ghostwriter, allowing the author to produce high-quality work quickly and efficiently while keeping the author’s original voice.

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The Role of the Copywriter

Inklyo.com explains the role of copywriters and their importance to your business.

The importance of copywriters and how hiring one can enhance your business

Inklyo explains the role of copywriters and their importance to your business. For as long as the English language has been transcribed onto paper, there has been a constant need for content writing. We need written language to record events, converse over long distances, and, most importantly, share information. Unfortunately, with different points of view and various language systems, the flow of information can get misconstrued if not presented correctly.

To solve this problem, people have studied the art of language. There are those who can manipulate words to persuade—people who can string a sentence together to create a precise image or give perfect instructions. These experts understand how other humans interpret information, and they can tailor their writing to meet the needs of the audience. This is the role of the copywriter.

Copywriting is a profession typically associated with advertising and sales. The job of a copywriter is to take information and create a piece of writing that can convey it in an engaging, creative, and informative way. While a large percentage of copywriting jobs are in advertising, copywriters are not limited to this field; instead, there are a variety of jobs a copywriter can choose from:

Advertising

This is the field most commonly associated with copywriting, as there is a wide variety of writing opportunities in various media. Many copywriters create slogans and write print ads for companies or products. The writer’s ability to use concise words helps to create persuasive material that grabs an audience’s attention. By understanding how the audience absorbs information, copywriters can also create scripts for radio and TV commercials. Advertising, in general, is the ideal industry for a successful copywriter because of this unique opportunity to influence the public with language.

Business

Outside of advertising and public relations, there are other opportunities in business for copywriters. Many businesses need professional communication specialists to write company reports and draw up proposals for products and events so that they can be effectively communicated to management. Just as important, management must communicate with its employees, so copywriters will also write newsletters and informative in-house documents. Copywriters can increase workplace efficiency by making the paths of communication within the business clearer. This will ultimately help the business create a defined and understandable method of communication any time it needs to reach an understanding.

Internet

As with advertising and business communications work, copywriters can find job opportunities in the online industry, where they can interact with their audience. Through the use of blogs and social media, copywriters are required to communicate with their audience both quickly and accurately. They are also required to constantly monitor these online platforms in order to respond to their audience if contacted. This direct interaction is a huge advantage for copywriters. Because they are able to speak to the readers firsthand about their content, copywriters can get the public’s opinion about the message they are trying to convey. Writers are also required to regularly update these online platforms by creating content with the specific purpose of engaging with the audience while also meeting search engine optimization (SEO) requirements. Copywriters need to incorporate popular and searchable keywords and phrases to increase their likelihood of being found through an online search engine. Being able to cater to both the audience and the technology in a timely, consistent fashion is a challenge, but it presents more opportunities for copywriting work than ever before.

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What Web Content Should You Include on Your Website?

Inklyo.com outlines the seven essential elements for your web content.

Inklyo outlines the seven essential elements for your web content.Today, it is crucial that every business has a presence in the online world. Whatever type of business, service, or product you have, there must be information about it online. Otherwise, you could be overlooked in a competitive market. This is why it is essential that your business has web content that is up-to-date, relevant, and reflects what your business is and what it has to offer. Here are seven elements you should include when you are setting up a website.

1. Home page

Like the outside of a store, the home page is the first impression a customer gets when visiting your website. It needs to be aesthetically pleasing while also answering all the essential questions. It is also important that this page’s content contains important keywords, such as your business’s name and the product or service you are offering.

2. About Us page

To ensure your business’s credibility, it is valuable to have a section of your website dedicated to explaining what your service or product is. This web content describes how the business was founded, what its goals are, and its future direction. This allows the reader to learn more about the company and creates a deeper connection with the product or service.

3. Team

It’s also valuable to have a section of the website dedicated to short biographies of the main players in your business. This web content gives your business a face, makes the product or service more personable, and reassures the customer that real people are behind the webpage. This way, the customer can connect with the business even further.

4. Product/services

Obviously, the website needs to provide details about your product or service. Customers will primarily visit your website because they want more information so they can decide whether your product or service meets their needs. The web content must be written in a way that provides all the necessary information while also acting as a sales pitch so the customer will be persuaded to engage with your business and purchase your product or service.

5. Resources

It is also valuable to have a section titled “Resources” that contains constantly updated information. This can include many types of information, such as product reviews, user comments and questions, and a blog. As long as this web content is consistently updated, your business will be a viable competitor in its market. In addition, this page will allow customers to engage with your website by either seeking more information or producing some content of their own for your site. It’s also a great way to keep customers constantly checking your website to see updates.

6. Contact information

To ensure your customers know your business is not a sham, make sure contact information is on the website and is easy to find. By making yourself open to questions, concerns, complaints, and other customer inquiries, you will convince customers that you care about their user experience. This also reassures them that you want them to engage with your product or service and are open to criticism should there be problems.

7. What to do

Customers need to be directed to ways of taking action with your product or service. Simply presenting them with information is fine, but if you do not provide any instructions for using that information, it’s useless. To make sure your users engage with your product or service, tell them clearly how they can access it.

8. A blog

Surprised? Don’t be. A blog can be a critical factor in your long term success. To find out more, check out our free guide to website optimization below.

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25 Website Essentials For Boosting Traffic, Leads, And Sales

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What to Include in Your Product Descriptions

Inklyo.com's six ways to make your product descriptions stand out.

Six things to keep in mind when writing product descriptions

Inklyo's six ways to make your product descriptions stand out. One of the most crucial pieces of content your business needs to feature is product descriptions. If you want someone to buy your product, you need to pitch it and make sure they know why your product is the best choice. Unlike in a store, customers can’t try out the product and discover all its features, so you need to offer this service for them. The best product descriptions will give customers a full view of the product and present the information in an interesting and persuasive way to sell it.

But writing product descriptions is also a skill. What are some ways you can manipulate your writing to persuade your audience?

1. Write with your buyer in mind.

When making a sales pitch in a store or on the phone, you want to make sure that you’re talking to a customer personally, on their level, so they can look at the product from your perspective. In your product descriptions, you need to write as if you’re speaking to the customer in exactly the same way. By addressing your customer directly, you can simulate the same kind of persuasive effect that an in-person sales pitch would have.

2. How will it benefit the buyer?

Customers want to know how your products will make their lives better: What problems will they solve? How will they revolutionize the way I live my life? The more you stress these benefits in the product descriptions, the more inclined customers will feel to buy your products.

3. Write with detail.

Customers can’t read all the instructions, features, and details that are on the label of your product, so you need to provide that information for them on your webpage. Be as specific as possible in your descriptions so that customers will have a full understanding of the product, even when they have never touched it. By including details, customers will feel as if they understand all a product’s features and what it has to offer.

4. Persuade customers through anecdotes.

A great way to persuade your customers to buy your product is to show them how it will benefit their lives. You can include interesting situational descriptions and anecdotes that will make them imagine what it will be like to own the product. Once customers see how the product will positively impact their lives, they will become loyal customers.

5. Feature good reviews.

The best way to reassure your customers of the quality of your product is to feature reviews by other customers. Reviews from people who do not have an interest in profiting from your business are a very credible source for opinions. Many websites, such as Amazon.com, feature comment options so customers can read other opinions of the product to help make the decision about whether to purchase it.

6. Scannable product descriptions

Format a description so it is fast and easy for the customer to scan it. Long, drawn-out paragraphs will bore the reader. Bulleted lists, short sentences, and simple words will help customers absorb the information quickly so they can easily make the decision to place the item in their shopping cart.

Your products need a description so you can properly sell them to your customers online. Descriptions are the substitute for being in a store with the product itself. This content needs to sell the product and make it attractive for customers visiting your website.

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Benefits of Blogging for Your Business

Inklyo.com explains the benefits of blogging.

Inklyo.com explains the benefits of blogging.With the expansion of online businesses, you may be researching how an online presence can benefit your company or how you can make money blogging. In fact, there are numerous benefits of blogging that you may never have considered.

Increase your client base

One of the major benefits of blogging for your business is that you can attract a whole range of customers who may not have heard of you otherwise. Blogs are one of the top ways to advertise to the online community. This is particularly true if your target audience is young adults or those in their twenties and thirties. Fewer people are listening to the radio and looking at print newspapers, so only using such media will limit your audience.

Gain feedback

One of the greatest benefits of blogging is that it creates a community around a shared interest. This not only offers great ways to network within your field, but it also helps you connect with your clients. Comments and feedback sections will let your customers tell you what they like and what needs work. Nothing is perfect, and if you want to appeal to a larger customer base, you’ll want to take in feedback to improve your product.

Network with like-minded professionals

You never know when your blog will attract the right person with the right connections. Networking is a top way to bring in more clients, and it also helps you to obtain larger contracts and better connections in your field. A reader may have some helpful advice that could be just what you’ve been seeking. These networks may also provide you with the newest information to keep updated with progress and innovation in your field. You can then expand on this knowledge in your own blog writing.

Show your expertise

Writing blogs is a great way to broadcast to clients, and potential clients, what you know about your profession. This is also one of blogging’s biggest benefits. If clients can research your business and scope out your services before committing to any purchase, they’re more likely to contact you than other businesses without an online presence.

The more you blog and the more readers you get, the better your company appears to an outsider. The knowledge and prowess that you’ve acquired in your field will be demonstrated to anyone who encounters your blog. This can lead to growth beyond a wide client base, such as awards in your field or consulting positions.

Personalize and humanize

One of the more personal benefits of blogging is that adding a blog to your social media offers more of a human aspect than a 140-character Twitter post. One of the big benefits of blogging is that it gives your business a voice, style, tone, and personality that will make it easier for customers to connect with your business. When you create this voice, make sure it’s genuine and honest. If your customers think you’re putting on a mask to sell a few products, they may feel turned off.

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Inklyo's free ebook about business blogging.