Tag Archives | management

HR Professional

22 Tools and Blogs for the Savvy HR Professional

As an HR professional, you wear many different hats—especially when you are operating within a small business. Your daily tasks probably include things like managing schedules, resolving disputes, sorting through mountains of resumes, and running interference between management and employees, all while ensuring that your company is a great place to work. As more Baby […]

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Content Marketing Plan

How to Write a Content Marketing Plan in 7 Steps

Once you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unlikely that customers will just happen to stumble upon your website and engage with your business. You have to be the one […]

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How to Use Newsletters for Awesome Customer Service

How to Use Newsletters for Awesome Customer Service

Newsletters are an ideal way to connect with your customers. If a customer has opted in to your newsletter, they want to hear from you. You want to make the best use possible of that indication of interest and trust. Newsletters speak directly to your customers and help build a relationship. A great strategy for […]

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How to Create a Content Strategy

How to Create a Content Strategy

Before you can begin marketing your business online, you need to create a strategy that outlines exactly how your marketing will work. Just like any goal, establishing an online presence is a process that needs to be planned out, step by step. This way, you can use the content to spread your business’s name and […]

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How to Build Your Brand

How to Build Your Brand

We’ll start with the basics: What is a brand, anyway? A brand is a representation of your relationship with your customers. It determines how they view and interact with your business. Put another way, your brand is like a promise. Since the Internet has become a critical place for traffic and information, building an online […]

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What is ghostwriting?

What is Ghostwriting?

Have you ever wondered how celebrities—surrounded by paparazzi, traveling around the world on tours, and balancing family and relationships—can possibly send out hilarious tweets every five minutes? In most cases, these celebrities can barely spare a minute for social media or website content. Instead, they hire “ghostwriters”—people who produce content under the celebrity’s name. Many […]

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Inklyo.com explains the role of copywriters and their importance to your business.

The Role of the Copywriter

The importance of copywriters and how hiring one can enhance your business For as long as the English language has been transcribed onto paper, there has been a constant need for content writing. We need written language to record events, converse over long distances, and, most importantly, share information. Unfortunately, with different points of view […]

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Inklyo.com outlines the seven essential elements for your web content.

What Web Content Should You Include on Your Website?

Today, it is crucial that every business has a presence in the online world. Whatever type of business, service, or product you have, there must be information about it online. Otherwise, you could be overlooked in a competitive market. This is why it is essential that your business has web content that is up-to-date, relevant, […]

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Inklyo.com's six ways to make your product descriptions stand out.

What to Include in Your Product Descriptions

Six things to keep in mind when writing product descriptions One of the most crucial pieces of content your business needs to feature is product descriptions. If you want someone to buy your product, you need to pitch it and make sure they know why your product is the best choice. Unlike in a store, […]

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Inklyo.com explains the benefits of blogging.

Benefits of Blogging for Your Business

With the expansion of online businesses, you may be researching how an online presence can benefit your company or how you can make money blogging. In fact, there are numerous benefits of blogging that you may never have considered. Increase your client base One of the major benefits of blogging for your business is that […]

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