Tag Archives | management


How to Craft a Content Marketing Mission Statement

In theory, content marketing is the perfect form of promotion. It’s affordable, effective, entertaining, and educational. There’s just one problem. It takes a lot of effort. Content marketing, as John Buscall once said, is a commitment, not a campaign. Joe Pulizzi, a seasoned content evangelist with the Content Marketing Institute, said a similar thing last […]

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A Beginner’s Guide to Content Strategy

Using content as part of a marketing strategy requires time, expertise, planning, and proper management. Don’t produce bad content. Plan for the publication and distribution of unique, relevant, and engaging content through the implementation of a content strategy. What is a content strategy? There are a number of definitions for content marketing floating around the […]

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What To Look For in a Chief Content Officer

Creating and managing content within a company is a big job. Now, more than ever, brands need to make clients and customers smarter about their product, service, organization, and how they do business. Traditionally, this job falls on the shoulder of the marketing and promotions department. Eager to get word out about their company, these […]

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