SEO audit tools can help you improve your search engine rankings
Search engine optimization (SEO) is the art of designing a website so that its webpages appear in the first pages of search engine results. The position of a webpage in search engine results pages (SERPs) is called its ranking, and a high ranking is a great way to attract customers to your website. Most search engine users rarely go beyond the first page of search engine results, so it is vital to use SEO audit tools to check and refine your digital marketing strategy. If you don’t have the time to research all the SEO audit tools out there, don’t worry — this roundup has done the work for you.
1) My Site Auditor
You are most likely to become a customer of My Site Auditor if you run an SEO consultancy. This tool produces a report on the SEO qualities of a particular page. Search engine rankings are based on a page’s relevance to a specific search term. That term, when used in a page, is called a keyword. My Site Auditor evaluates a given page for the presence of a specific keyword, and its report presents the results, either through an instantly downloadable PDF or via email. SEO consultants can integrate the My Site Auditor service into their websites to capture the email addresses of enquirers, which allows them to follow up with a sales pitch to any casual visitor who tries the tool on their site. If you sign up for this SEO audit tool, be sure to enter the Coupon Code REFER603946 to get the best deal.
2) Wpromote SEO Audit Tool
Wpromote’s SEO Audit Tool performs a quick comparison between your website and that of your competitor. One of the best features of this SEO audit tool is that it does not limit its comparisons to a given keyword. Instead, it calculates the keywords for which the two sites rank best. This is useful, since it may show you that your site is not hitting the keywords you think it is. The tool is free, and you can use it repeatedly to compare your site to many other sites, one at a time.
3) Screaming Frog SEO Spider
The SEO spider by Screaming Frog is pretty unique among SEO audit tools because you don’t access it through a website. Instead, you access it through a program that you can download onto your computer for free. This SEO audit tool produces an enormous amount of data, which SEO newbies may find overwhelming. The program emulates a “web bot,” which is the program that search engines use to index and score pages. It will take you a while to get to know this SEO audit tool using the free version, which only crawls up to 500 pages. When you are ready to deepen your analysis, removing this limit costs 99 pounds sterling for a one-year subscription, which is quite cheap.
4) UpCity Free SEO Report Card
If you work through each of the recommended sites in this review, you may find the My Site Auditor’s report a little light and the Screaming Frog SEO spider report a little daunting. If that’s the case, try the UpCity SEO Report Card. It falls slap-bang in the middle in terms of complexity. You can access the SEO audit tool using the UpCity website and compare your own site against others, one at a time. You don’t want to swamp yourself with too much information, so tackling your competitors one by one is a useful strategy. Even better, you are not limited to one free try on the SEO audit tool.
5) Web CEO Technical Website Quality Audit
The Web CEO SEO audit tool offers a comprehensive dashboard of features, which are too numerous to list in this review. You have to create an account to access the dashboard, but this “account creation” just involves entering an email address and a password. The dashboard includes an analysis of the social engagement of your site, which covers Facebook, Google+, and Twitter. You can also request a keyword analysis for your site and see the keywords that your competitors use. The SEO audit tool has a comprehensive range of link auditing tools, including a list of broken links on your site. This is a very extensive SEO audit tool, and it is free.
6) Hubspot’s Marketing Grader
For ease of use, the Hubspot Market Grader wins hands down. You might find some of the SEO audit tools listed in this roundup a little too simple, while others might overwhelm you with their complexity. The benefit of the Hubspot SEO audit tool is that it offers two levels of detail. This is a web-based SEO audit tool, and the analysis output initially shows you a summary. However, each reporting point is expandable. This format caters to two types of enquirers: the casual visitor and the detail hound.
Pick an SEO Audit Tool
It will take time to work through each of the six SEO audit tools listed in this article. However, it is worth the effort because, without analyzing your website’s performance, you don’t stand much chance of improving your rankings. Try the free versions of each of these SEO audit tools to figure out which one is best suited to your business needs.
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